About Iblix DigitalIblix Digital is a Kolkata-based performance marketing and UGC production agency. We've worked with 200+ clients since 2023, including Boldfit, Milton, Godrej, Fuel Shoes and Helios, and we shoot everything in our in-house studio. The roleYou take a client's brief all the way to a finished, high-performing ad: strategy, scripts, content calendar, studio shoot, and post production.

Key responsibilities
• Client coordination: Be the day-to-day contact for a set of D2C brands. Run onboarding, turn inputs into briefs, manage approvals and timelines.
• Creative strategy and Meta ads: Plan angles, hooks and formats. Research competitors on the Ad Library. Use ad data (hook rate, CTR, CPA, ROAS) with the performance team to decide what to test next.
• Scriptwriting: Write UGC, ad and Reel scripts in English, Hindi and Hinglish, with strong hooks, multiple hook variations and clear CTAs.
• Social media and content calendar: Plan monthly calendars, write captions, schedule posts and report on organic performance.
• Production direction: Plan and direct shoots in our studio: shot lists, props, casting and briefing creators, managing the studio calendar.
• Team coordination: Brief cinematographers and editors, review cuts,



and track every deliverable from script to delivery. What we're looking forMust have
• 1–2 years at a agency, D2C brand or UGC/content production house
• A portfolio of scripts and ad creatives, ideally with results.
• A solid grasp of what makes a ad perform.
• Excellent English and Hindi/Hinglish writing
• Hands-on experience running shoots and directing talent
• Strong client communication and organisation across multiple brands
• Able to work on-site in Newtown. Good to have: basic editing (CapCut or Canva), camera and lighting basics, a network of Kolkata UGC creators. Why join IblixWork with 40+ rapid-growing D2C brands, own the full creative journey from script to results, work directly with the founders, and grow into Creative Head / Head of Production.

How to apply
Email [email protected] and CC
- [email protected] with the subject "Creative Strategist – [Your Name]" and include your CV, portfolio links, one ad you made that performed well (and why), your current and expected CTC, and your notice period. Shortlisted candidates will get a short assignment.

📌 Creative Strategist (Kolkata)
🏢 Iblix Digital
📍 Kolkata