• SENIOR PERFORMANCE MARKETING MANAGER
• Men's Fashion D2C Experience Monthly Ad Budget Department 6–10 Years 1 Crore+ Industry Employment Type Men's Fashion / Apparel / D2C / E-commerce Full-Time Growth & Marketing

ABOUT THE ROLE
We are looking for an experienced and highly performance-driven Senior Performance Marketing Manager to lead digital growth for our men's fashion D2C brand. The candidate will be responsible for managing and scaling 1 Crore+ in monthly advertising spends across digital platforms, driving profitable online revenue, improving customer acquisition efficiency, and building a scalable performance marketing engine. We need someone who understands the D2C fashion ecosystem, consumer buying behaviour, product-level performance, seasonality, fashion trends, and the importance of creative-led growth. This is a business ownership role where the candidate will be accountable for revenue, ROAS, CAC, customer acquisition, and overall marketing profitability. 1. PERFORMANCE MARKETING & MEDIA BUYING Plan, execute, and scale campaigns across Meta Ads, Google Ads, YouTube, and other relevant advertising platforms. Independently manage monthly advertising budgets of 1 Crore or more. Drive online sales and revenue through performance-led marketing strategies. Build and optimize prospecting, retargeting, remarketing, and customer retention campaigns. Develop platform-wise media plans based on revenue targets and profitability. Identify new customer segments, lookalike audiences, and scaling opportunities. 2. D2C FASHION GROWTH & REVENUE OWNERSHIP Drive profitable customer acquisition and online revenue growth. Develop strategies for new customer acquisition and repeat purchases. Understand fashion consumer behaviour, purchase intent, and buying patterns. Plan campaigns around new collection launches, festive sales, end-of-season sales, and major shopping events. Drive product-level performance by identifying winning SKUs, categories, collections, and price points. Work on strategies to improve average order value (AOV), conversion rates, and customer lifetime value (LTV). Optimize campaigns based on product margins, inventory availability, and sell-through targets. 3. CREATIVE STRATEGY & PERFORMANCE CONTENT Work closely with the creative and content teams to develop high-converting ad creatives. Build a structured creative testing framework for images, videos, reels, UGC, product demos, and influencer content. Identify winning hooks, messaging, formats, and creative angles. Analyse creative fatigue and develop strategies to maintain campaign performance.



Develop creative strategies for different customer segments and stages of the buying funnel. Drive continuous creative experimentation to improve CTR, CVR, and ROAS. 4. BUDGET MANAGEMENT & OPTIMIZATION Page 1 SENIOR PERFORMANCE MARKETING MANAGER |

JOB DESCRIPTION
Own and manage monthly and quarterly advertising budgets of 1 Crore+. Allocate budgets strategically across platforms, campaigns, categories, and audiences. Monitor daily spends, campaign performance, and revenue contribution. Scale winning campaigns without compromising profitability. Develop budget forecasting and revenue projections. Optimize marketing spends based on contribution margins, CAC, ROAS, and business targets. 5. ANALYTICS, TRACKING & REPORTING Monitor and analyse key performance metrics: CTR, CPC, CPM, CAC and CPA, conversion rate (CVR), ROAS and MER (Marketing Efficiency Ratio), AOV and LTV, revenue and contribution margin, and new customer acquisition percentage. Manage GA4, Google Tag Manager, Meta Pixel, and conversion APIs. Track platform-wise and overall business performance. Build dashboards and share daily, weekly, and monthly performance reports. Work with the analytics and technology teams to improve attribution and tracking accuracy. 6. WEBSITE & CONVERSION RATE OPTIMIZATION Work closely with the website and product teams to improve the shopping experience. Identify conversion bottlenecks across product pages, landing pages, checkout, and payment journeys. Conduct A/B testing for landing pages, product pages, offers, and website experiences. Improve add-to-cart rates, checkout conversion, and overall website conversion rates. Analyse cart abandonment, return behaviour, and customer drop-offs. 7. TEAM & CROSS-FUNCTIONAL MANAGEMENT Lead and mentor the performance marketing team. Coordinate with creative, design, content, merchandising, e-commerce, and technology teams. Work with influencers and external agencies wherever required. Ensure timely execution of campaigns and achievement of business targets. REQUIRED SKILLS & EXPERIENCE 6+ years of hands-on experience in performance marketing. At least 3+ years of experience in D2C, fashion, apparel, lifestyle, or e-commerce brands preferred. Proven experience managing 50 lakh–1 Crore+ monthly advertising budgets.



Solid hands-on expertise in Meta Ads and Google Ads. Proven track record of scaling online revenue profitably. Strong understanding of fashion and apparel consumer behaviour. Experience with Shopify or other D2C e-commerce platforms. Strong knowledge of GA4, GTM, Meta Pixel, CAPI, and attribution. Excellent understanding of CAC, ROAS, MER, AOV, LTV, and contribution margins. Strong creative testing and performance marketing strategy skills. Ability to take ownership of business numbers rather than just campaign metrics. PREFERRED EXPERIENCE Experience working with men's fashion, apparel, footwear, accessories, or lifestyle brands. Experience scaling D2C brands from 1 Crore to 5 Crore+ monthly online revenue. Experience managing high-volume fashion campaigns and seasonal sale events. Understanding of SKU-level profitability, inventory-led marketing, and product merchandising. Page 2 SENIOR PERFORMANCE MARKETING MANAGER |

JOB DESCRIPTION
Experience building performance marketing teams and processes. KEY PERFORMANCE INDICATORS (KPIs) The candidate will be evaluated on: Monthly online revenue growth. Marketing Efficiency Ratio (MER). New customer acquisition and CAC. Platform-wise ROAS and overall marketing ROI. Website conversion rate. Average Order Value (AOV). Repeat purchase rate and customer lifetime value. Creative performance and testing velocity. Revenue contribution from new launches and key collections. Marketing contribution margin and profitability. MANDATORY SCREENING CRITERIA We are specifically looking for candidates who have personally managed large-scale performance marketing budgets and have experience growing D2C fashion or lifestyle businesses. Candidates must be able to demonstrate: Maximum monthly advertising budget managed. Monthly online revenue handled. Brand and industry experience. Meta Ads and Google Ads spend distribution. Average account ROAS and overall business MER. New customer CAC. Monthly new customer acquisition volume. Experience scaling winning products and collections. Examples of successful festive and seasonal campaigns. Actual business growth achieved through performance marketing. WHAT WE EXPECT FROM YOU We are not looking for someone who only knows how to run ads. We need a growth-oriented marketing leader who understands the complete D2C fashion business, from creative strategy and customer acquisition to website conversion, product performance, revenue, and profitability. You should be capable of taking ownership of a 1 Crore+ monthly marketing budget and turning it into predictable, scalable, and profitable business growth.

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