Head 360 Marketing (Brand, Digital Growth)
•

Location:
* Mira
- Bhayander
•

Experience:
* 15+ Years
• Industry:
* Education / EdTech Preferred

Key Responsibilities
• Develop and execute comprehensive 360 marketing strategies covering digital, ATL, BTL, offline and brand marketing.
• Strengthen brand positioning, visibility, reputation and digital presence.
• Lead performance marketing campaigns across Google Ads, Meta Ads, YouTube and LinkedIn.
• Oversee SEO, SEM, SMM, PPC, content marketing, email marketing and marketing automation.
• Drive quality lead generation, student admissions, customer acquisition and conversions.
• Develop innovative marketing campaigns, influencer collaborations, events and strategic partnerships.
• Lead social media marketing, creative content, video marketing and digital branding initiatives.
• Monitor marketing KPIs including CPL, CPA, CAC, ROAS, ROI and conversion rates.
• Optimise website performance, landing pages, digital campaigns and marketing funnels.
• Collaborate with Admissions, Sales, Creative, Content and Digital teams to achieve business objectives.
• Manage marketing budgets, agencies,



vendors and overall campaign performance.
• Lead and mentor the marketing team while presenting strategies and growth plans to senior management. ### Candidate Profile
• 15+ years of experience in Marketing, Branding, Digital Marketing or related fields.
• Proven experience in a senior marketing leadership / Head-level role.
• Strong expertise in 360 marketing, brand building, performance marketing and lead generation.
• Proficiency in Google Ads, Meta Ads, SEO, SEM, social media and marketing analytics.
• Experience with Google Analytics 4, CRM, marketing automation and campaign optimisation.
• Exposure to influencer marketing, creative campaigns and integrated marketing strategies.
• Robust leadership, creativity, analytical thinking and communication skills.
• Proven track record of managing marketing teams, budgets and delivering measurable business growth.
•

Education:
* MBA / PG in Marketing or a related field preferred Contact Us : (phone hidden) Email ID : [email protected] This job is provided by Shine.com

📌 Marketing Head (Mira Bhayandar)
🏢 INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
📍 Mira Bhayandar