Location:
South Delhi, India Work Days: Monday-Friday (WFO), Saturday (WFH) Timings: 10 AM – 7 PM

Experience:
1-4 years About P•TAL P•TAL is a design-led, modern Indian lifestyle brand rooted in the revival of traditional metals like brass, copper, and kansa. Built on the philosophy of Artful Utility, the brand creates products that are both aesthetically rich and deeply functional, designed for everyday use. P•TAL is on a mission to bring India’s metal craftsmanship back into contemporary homes through thoughtful design and storytelling. Role Overview We’re looking for a Copywriter to own and shape P•TAL’s brand voice across all touchpoints.

Key Responsibilities
● Website & Product Copy: Write copy for website, product pages, and landing pages ● Performance Copy: Develop ad and campaign copy ● Lifecycle Communication: Write emailers,



newsletters, and WhatsApp content ● Social Media Copy: Create captions and campaign storytelling ● Brand Storytelling: Build narratives aligned with craft and culture ● Cross-functional Collaboration: Ensure consistency across platforms ● Content Optimization: Improve copy based on performance insights What We’re Looking For ● 1-4 years experience (D2C, lifestyle, luxury, or agency) ● Strong storytelling and brand voice understanding ● Interest in craft, culture, and artisanship ● Excellent command of English ● Strong attention to detail ● Hindi is a plus ● Solid reading and writing habits ● High ownership and hustle mindset

📌 Junior Copywriter (India)
🏢 P-TAL (Punjabi Thathera Art Legacy)
📍 India