Company: Beverage Trade Network (BTN) Vertical: Food Awards & Food Trade Shows

Location:
Vadodara, Gujarat — On-site Employment Type: Full-time Company Description Beverage Trade Network (BTN) is a global business platform that connects producers with buyers, importers, distributors, and industry professionals through international trade shows, competitions, media platforms, and business development services. Building on its experience in the beverage industry, BTN is launching a new vertical in the food sector, focused on food awards and food trade shows. This vertical will help food producers showcase their products, gain recognition, connect with trade buyers, and develop new business opportunities. Role Description We are looking for a hands-on Sales Manager – International Sales / Call Centre to build and lead the sales team for BTN’s new food vertical. Based on-site in Vadodara, you will drive sales of food award entries, trade show exhibition spaces, sponsorships, and related promotional opportunities to food producers and brands across international markets. The role combines sales team management with active business development. You will set targets, monitor daily calling and follow-up activity, coach sales executives, and help close key accounts. As part of a new vertical, you will also help establish sales processes, develop pitches, and build a repeat customer base.

Key Responsibilities
• Build, manage, and grow an international outbound sales team for food awards and food trade shows.
• Own revenue targets for award entries, exhibition spaces,



sponsorships, and promotional packages.
• Identify and approach food producers, manufacturers, exporters, and brands across target markets.
• Set monthly, weekly, and daily targets for sales executives.
• Monitor outbound calls, connected conversations, qualified opportunities, follow-ups, conversions, and revenue.
• Develop sales scripts, email templates, objection-handling guides, and follow-up processes.
• Listen to sales calls and provide practical coaching to improve pitch quality and closing rates.
• Conduct daily sales huddles, pipeline reviews, and individual performance meetings.
• Support the team in closing important accounts and securing repeat participation.
• Maintain accurate CRM records, sales forecasts, and management reports.
• Recruit, onboard, train, and develop sales executives as the vertical grows.
• Manage staffing and shift schedules aligned with international markets.
• Work with marketing and event teams to convert campaigns and enquiries into sales.
• Share customer feedback to improve offers, messaging, and the overall participant experience. Qualifications




• Minimum 5 years of experience in inside sales, telesales, international sales, or call centre sales, including experience managing a sales team.
• Proven ability to achieve revenue targets through outbound calling and structured follow-up.
• Experience selling to international business customers.
• Strong people management skills, including recruitment, coaching, performance reviews, and team development.
• Excellent spoken and written English.
• Ability to develop sales pitches, handle objections, negotiate, and close business.
• Strong understanding of sales KPIs, pipeline management, and forecasting.
• Familiarity with CRM systems, calling platforms, and reporting tools.
• Comfortable building processes and taking ownership in a current business vertical.
• Willingness to work on-site in Vadodara and manage shifts aligned with international markets.
• Bachelor’s degree or equivalent practical experience. Preferred

experience:
Exhibition and trade show sales, awards and competition sales, international B2B telesales, or sales within the food and FMCG sectors. Who Will Succeed in This RoleYou are a sales leader who stays close to daily activity, coaches through real customer conversations, and takes ownership of results. You enjoy building teams and growing a new business, with the discipline to turn prospects into paying customers and repeat participants. Must be able to relocate to Vadodara or Based in Vadodara. Must be flexible for USA shift

📌 Sales Manager (Vadodara)
🏢 Beverage Trade Network
📍 Vadodara