Role Overview We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Meta Ads and Google Ads for our e-commerce website and mobile app. In this role, you will own performance metrics, manage audience targeting and campaign scaling, conduct continuous A/B testing, and collaborate cross-functionally to drive app installs, registrations, user acquisition, and revenue growth. Key Roles & Responsibilities
• Campaign Management & Optimization:
• Plan, execute, and optimize high-ROI performance marketing campaigns across Meta Ads and Google Ads for both the e-commerce website and mobile application.
• Drive key growth metrics, including app installs, user acquisition, registrations, and revenue through data-driven optimization strategies.
• Metrics & Performance Ownership:
• Own, monitor, and continuously improve core business and unit economics metrics, including ROAS, Revenue, CAC, CPA, CPI, LTV, and user retention.
• Track performance daily, analyze campaign data, and deliver actionable insights through structured, regular reporting.
• Audience Strategy & Growth Scaling:
• Direct and refine audience targeting, remarketing tactics, lookalike audiences,



and full-funnel campaign scaling strategies.
• Lead continuous A/B testing across ad creatives, target audiences, bidding strategies, and landing pages to lift conversion rates and overall performance.
• Cross-Functional Collaboration:
• Work closely with Product, Creative, Sales, and Tech teams to optimize conversion funnels and enhance overall user journeys. Key Requirements & Qualifications
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Experience:
• 2–3 years of Performance Marketing experience within a digital marketing agency setting.
• Minimum 1 year of hands-on experience directly managing and optimizing app marketing campaigns.
• Platform & Domain Expertise:
• Deep, practical knowledge and strong execution skills on Meta Ads Manager and Google Ads platforms.
• Positive understanding of conversion funnels, event tracking setups, attribution models, and campaign measurement frameworks.
• Analytics & Tool Proficiency:
• Proven experience utilizing mobile and web attribution/analytics tools, specifically Google Analytics (GA4).
• Excellent analytical abilities with advanced Excel skills (proficient with VLOOKUP, pivot tables, and complex formulas).

📌 Performance Marketing Specialist (Bhopal)
🏢 Katyayani Organics
📍 Bhopal