Social Media Marketing Specialist (New Delhi)

Social Media Marketing Specialist (New Delhi)

31 Oct
|
GHANSHYAM DAS KOTAWALA
|
New Delhi

31 Oct

GHANSHYAM DAS KOTAWALA

New Delhi

Company: Kotawala Fine Jewels

Location:
Delhi NCR Employment Type: Full-time | On-site

Experience:
Min 4 years preferred About Kotawala Fine JewelsWith a jewellery heritage spanning over 200 years, Kotawala Fine Jewels celebrates exceptional craftsmanship, precious gemstones, fine diamonds and timeless luxury. As we strengthen our digital presence, we are looking for a creative, enthusiastic and hands-on Social Media & Content Creation Executive who has an eye for aesthetics, understands visual storytelling and can bring our jewellery and brand stories to life.

About the Role
We are looking for someone who loves creating content, understands social media trends and can translate creative ideas into beautiful, engaging digital experiences. The ideal candidate should be equally comfortable behind the camera, editing a reel, writing a compelling caption and managing day-to-day social media activities.

Key Responsibilities
1. Content Creation & Visual Storytelling
• Create engaging reels, short-form videos, photographs, stories and social media posts.
• Shoot jewellery, behind-the-scenes moments, craftsmanship, styling and brand experiences.
• Develop creative content ideas around collections, gemstones, jewellery education and luxury lifestyle.
• Edit videos and images for social media while maintaining a premium visual aesthetic. 2. Social Media Management
• Manage daily content publishing across Instagram, Facebook and other relevant platforms.
• Develop and maintain a structured monthly content calendar.
• Write engaging captions, stories and creative copy aligned with the brand's voice.
• Keep track of relevant social media trends, formats and platform developments.
• Monitor comments and messages and coordinate customer enquiries with the sales team. 3. Brand Campaigns & Events
• Capture content during jewellery launches, private previews, exhibitions and brand events.
• Coordinate with photographers, influencers, stylists and creative partners.




• Support marketing campaigns, collaborations and promotional activities.
• Maintain a well-organised library of photographs, videos and creative assets. 4. Performance & Growth
• Monitor content performance, engagement, reach and audience growth.
• Identify opportunities to improve content quality and audience relevance.
• Prepare simple weekly and monthly social media performance reports.
• Work closely with the marketing team to strengthen brand visibility and generate relevant customer interest. Who We're Looking For
• Min 4 years of experience in social media management and hands-on content creation.
• Strong understanding of Instagram, reels, stories and short-form video trends.
• Good photography, videography and video-editing skills.
• Proficiency in tools such as Canva, CapCut, Adobe Photoshop, Lightroom or Premiere Pro.
• Strong visual aesthetics, creativity and attention to detail.
• Good written English and storytelling ability.
• Experience in jewellery, luxury fashion, beauty, lifestyle or premium brands is preferred.
• Ability to plan, shoot, edit and publish content independently.
• Organised, proactive and comfortable working in a fast-paced setting. What We ValueCreativity, consistency, ownership and a genuine appreciation for beautiful products and meaningful storytelling. We are looking for someone who doesn't just follow trends but knows how to make content feel distinctive, elegant and relevant to a luxury brand. Why Join Kotawala?An opportunity to work with an established heritage jewellery house, create content around exceptional jewellery and gemstones, and contribute to building a distinctive luxury brand presence.

How to Apply
Apply through LinkedIn with:
• Your updated CV.
• Your portfolio or links to social media pages you have managed.
• Examples of reels, videos or content you have personally shot, edited or created.
• We would love to meet creative individuals who are passionate about content, aesthetics, storytelling and luxury.

📌 Social Media Marketing Specialist (New Delhi)
🏢 GHANSHYAM DAS KOTAWALA
📍 New Delhi

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