31 Oct
|
GHANSHYAM DAS KOTAWALA
|
New Delhi
31 Oct
GHANSHYAM DAS KOTAWALA
New Delhi
Company: Kotawala Fine Jewels
Location:
Delhi NCR Employment: Full-time | On-site
Experience:
8-10 years preferred About Kotawala Fine JewelsRooted in over 200 years of jewellery heritage, Kotawala Fine Jewels brings together exceptional craftsmanship, fine diamonds, precious gemstones and timeless design. As we expand our luxury retail presence and exclusive client experiences, we are looking for a dynamic, well-connected and results-oriented Marketing & Brand Partnerships Manager who can help strengthen our brand and build meaningful relationships with high-net-worth clientele.
About the Role
We are seeking someone who understands the luxury consumer, has a strong creative and commercial mindset, and knows how to translate brand positioning into meaningful business opportunities. You will lead marketing initiatives, develop luxury collaborations, manage exclusive client events and build a consistent pipeline of qualified customer enquiries. This is not just a social media or content management position. It is a role for someone who can build brand desirability, create opportunities and drive measurable business outcomes.
Key Responsibilities
1. Brand Strategy & Marketing
• Develop and execute marketing plans aligned with Kotawala's luxury positioning.
• Build compelling campaigns around fine jewellery, coloured gemstones, bridal and high jewellery.
• Maintain consistency in brand communication, storytelling and visual identity.
• Coordinate creative agencies, photographers, content creators and PR partners. 2. Luxury Partnerships & Collaborations
• Identify and develop strategic partnerships with luxury brands, stylists, influencers, social hosts and HNI community connectors.
• Build relationships across South Delhi, Gurgaon and other relevant luxury markets.
• Create team-oriented events, exclusive previews and co-hosted experiences that introduce Kotawala to new customer networks.
• Develop relationships within the luxury wedding, fashion and lifestyle ecosystem. 3. Private Shows & Experiential Marketing
• Plan and execute exclusive jewellery previews, trunk shows, exhibitions and private client experiences.
• Coordinate hosts, guest acquisition, invitations, event communication and external partners.
• Work closely with the sales team to convert event interest into qualified appointments and follow-up opportunities.
• Evaluate event performance, qualified enquiries and business outcomes. 4. Digital Marketing & Client Acquisition
• Oversee Instagram, digital campaigns, brand content and website marketing initiatives.
• Work with agencies to generate relevant, high-quality customer enquiries.
• Create targeted campaigns for bridal, occasion jewellery and high-value jewellery purchases.
• Support CRM, WhatsApp marketing and structured customer engagement programmes. 5. Marketing Performance & Business Growth
• Own the marketing calendar, campaign execution and assigned budgets.
• Track leads, appointments, partnerships, event performance and marketing ROI.
• Collaborate with the sales team to improve lead quality and conversion.
• Present monthly marketing performance reports with insights and recommendations. Who We're Looking For
• 8 years plus of relevant experience in luxury marketing, brand partnerships, experiential marketing or premium customer acquisition.
• Background in fine jewellery, luxury fashion, premium lifestyle, hospitality or related luxury sectors preferred.
• Strong understanding of HNI/UHNI consumers and luxury buying behaviour.
• Existing relationships with relevant luxury brands, stylists, event hosts, influencers or premium communities would be a significant advantage.
• Demonstrated experience executing campaigns, events or partnerships with measurable outcomes.
• Excellent communication, presentation, relationship-building and negotiation skills.
• Strong planning, ownership, commercial thinking and execution capabilities.
• Ability to work independently and coordinate multiple internal and external stakeholders. What Success Looks LikePerformance will be assessed through:
• Quality and growth of HNI customer enquiries.
• Qualified appointments and opportunities generated through marketing.
• New luxury collaborations and partnerships activated.
• Private-show attendance quality, follow-ups and commercial outcomes.
• Brand awareness, audience relevance and campaign effectiveness.
• Marketing budget efficiency and contribution to the sales pipeline. Why Join Kotawala?An opportunity to work closely with the leadership team of a heritage fine jewellery house, shape its next chapter of growth and build distinctive luxury experiences. This role offers meaningful ownership, creative freedom and the opportunity to develop relationships within India's luxury ecosystem.
How to Apply
Apply through LinkedIn with your updated CV and a brief note highlighting:
• Your experience in luxury marketing or brand partnerships.
• Two successful campaigns, collaborations or events you have personally led.
• How you would introduce a luxury jewellery brand to new HNI customers in Delhi NCR. We are looking for a relationship builder, creative thinker and strong executor who understands that exceptional luxury marketing should create both brand value and business opportunities.
📌 marketing manager (New Delhi)
🏢 GHANSHYAM DAS KOTAWALA
📍 New Delhi