Territory Sales Manager – Non-Veg Category

Company: Manan Foods
Location: Delhi NCR
Department: Sales
Industry: FMCG – Spices, Masalas & Pickles
Experience: 3–7 years
Employment Type: Full-time

About Manan Foods

Manan Foods is an Indian FMCG company with a legacy dating back to 1981, offering spices, masalas and traditional pickles. We are now expanding our Non-Veg Masala range, including Chicken Masala, Mutton Masala, Tandoori Masala and Biryani Masala.

We are looking for an experienced Territory Sales Manager – Non-Veg Category who understands the non-vegetarian retail ecosystem and can build a strong distribution and retail network across Delhi NCR.

Key Requirement – Non-Veg Market Experience

Experience working with the following is mandatory:

- Raw chicken shops / chicken retailers
- Raw mutton shops / mutton retailers
- Meat shops and butcher shops
- Non-veg wholesalers/distributors
- Meat markets and non-veg retail clusters
- Selling spices, masalas or other products through non-veg retail channels

The candidate should already understand how raw chicken and mutton shops operate, who makes the buying decision, typical retailer margins, purchasing patterns, customer behaviour and how products are sold at these outlets.

Key Responsibilities

1. Territory Development

- Take complete ownership of the assigned Delhi NCR territory.
- Develop a strong network of raw chicken and mutton retailers.
- Identify major non-veg markets and high-potential retail clusters.
- Open new outlets and continuously increase numeric distribution.
- Develop new distributors and wholesalers wherever required.

2. Non-Veg Retail Sales

- Visit raw chicken and mutton shops regularly.
- Introduce Manan Non-Veg Masalas to retailers and meat-shop owners.




- Generate orders and ensure regular product availability.
- Drive sales of Chicken Masala, Mutton Masala, Tandoori Masala and Biryani Masala.
- Build repeat sales rather than one-time placements.
- Develop retailer-level recommendations and product trials.

3. Distributor Management

- Identify and appoint suitable distributors for the territory.
- Manage distributor relationships and stock levels.
- Ensure adequate inventory of all key SKUs.
- Monitor primary and secondary sales.
- Ensure timely collections and control outstanding payments.

4. Market Expansion

- Map raw chicken/mutton shops in the territory.
- Build outlet databases and beat plans.
- Identify high-volume meat shops and prioritize them.
- Develop clusters around meat markets, residential areas and high-consumption zones.
- Explore opportunities with meat delivery stores and local meat chains.

5. Sales Team Management

- Manage Sales Representatives/Sales Officers, if assigned.
- Prepare daily beat plans and outlet coverage plans.
- Track productive calls, orders, SKU penetration and sales.
- Train the sales team on the Non-Veg Masala range.
- Conduct joint market visits and improve team productivity.

6. Market Intelligence

- Monitor competitor masalas and pricing.
- Track retailer margins and schemes.
- Understand which brands are currently being recommended by meat retailers.




- Identify local/regional masala brands gaining traction.
- Provide feedback on consumer preferences and new product opportunities.

KPIs

- Monthly sales achievement
- New raw chicken/mutton outlets opened
- Active non-veg outlets
- Repeat-order percentage
- Secondary sales
- Distributor productivity
- SKU penetration
- Average sales per outlet
- Territory coverage
- Collections and outstanding control

Candidate Profile

Mandatory:

- 3–7 years of relevant FMCG/Food/Spices sales experience.
- Solid existing experience in the raw chicken/mutton shop channel.
- Good understanding of non-veg retail markets.
- Existing relationships with meat retailers/distributors will be a strong advantage.
- Experience in Delhi NCR non-veg markets preferred.
- Willingness to travel extensively within the assigned territory.
- Solid communication, negotiation and relationship-building skills.
- Highly target-oriented and comfortable with field sales.

Who We Are Looking For

We are not looking for a conventional FMCG salesperson who only works with supermarkets and general grocery stores.

We need someone who can walk into a raw chicken or mutton shop, speak the retailer's language, understand his business and sell Manan Non-Veg Masalas effectively.

The ideal candidate should have existing knowledge and contacts within the non-veg retail ecosystem and should be capable of building this category from the ground up.

Compensation

Fixed Salary + Performance Incentives

Compensation will be based on experience and existing market network.

Candidates with a strong network of raw chicken/mutton retailers and proven sales performance will be given preference.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Territory Sales Manager (Delhi)
🏢 Manan Foods
📍 Delhi