What You'll Be Responsible For

1. Social Media, Content & Organic Growth

* Own and manage PropertyAngel's presence across *Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms*.

* Research our target audience, competitors, real estate trends, customer questions, and trending topics to identify content opportunities.

* Plan and maintain a structured *social media content calendar*.

* Conceptualize, create, and publish *reels, videos, posts, carousels, stories, and other engaging content*.

* Write compelling hooks, captions, scripts, and social media copy.

* Create content around *property ownership, rentals, property management, real estate, investment, and relevant trending topics*.

* Develop content designed to increase *views, reach, engagement, followers, brand awareness, and organic enquiries*.

* Understand what makes content perform and continuously experiment with *topics, hooks, formats, creatives, and distribution strategies*.

* Perform basic *image and video editing* and coordinate with external/internal creative resources when required.

2. Growth Hacking & Lead Generation

* Constantly look for *creative and cost-effective ways to grow PropertyAngel's digital presence and generate leads*.

* Experiment with new content formats, platforms, collaborations, campaigns, communities, and distribution opportunities.

* Convert successful experiments into repeatable growth initiatives.

* Think beyond followers and views — understand how marketing activity can contribute to *enquiries, qualified leads, and business growth*.

3. Analytics & Sales Funnel

* Track key metrics including *reach, views, engagement, follower growth, website traffic, enquiries, leads, CPL, and conversions*.

* Analyse why certain content and campaigns perform better than others and use those insights to improve future activities.

* Understand and track the journey from *content → engagement → enquiry → lead → conversion*.

* Work with the sales team to understand *lead quality and conversion performance*.

* Prepare simple, meaningful reports that highlight *what worked, what didn't, why,



and what should be done next*.

4. Brand & Online Reputation

* Monitor PropertyAngel's online presence across social media, reviews, comments, and other relevant platforms.

* Respond to *comments, messages, reviews, and online interactions* in line with the company's communication standards.

* Maintain a consistent brand voice across digital channels.

* Identify potential reputation issues early and coordinate appropriate responses.

5. Performance Marketing

* Manage and monitor PropertyAngel's *Meta and Google Ads campaigns*.

* Understand campaign objectives, audiences, creatives, budgets, and performance
* Track *CPL, conversions, lead quality, spend, and ROI*.

* Review campaign performance and ensure campaigns are continuously being optimised towards business objectives.

* Coordinate creatives, messaging, campaign requirements, and performance reviews.

6. SEO & Digital Marketing

* Have a working understanding of *SEO, keywords, search intent, and content optimisation*.

* Support website content, blogs, email marketing, and other digital initiatives when required.

* Keep up with changes in *social media, digital marketing, AI tools, content creation, and consumer behaviour* and identify opportunities relevant to PropertyAngel.

Who We're Looking For

* *1–3 years of experience* in social media, content marketing, digital marketing, or a similar role preferred.

* Strong understanding of *Instagram, Facebook, LinkedIn, and YouTube* and what makes content perform on each platform.

* Someone who genuinely enjoys *researching and creating content*, not just publishing it.

* Strong written communication and the ability to turn ideas into engaging *hooks, captions, scripts, and posts*.





* A good balance of *creativity and analytical thinking*.

* Strong *business acumen* — you should understand that marketing success is ultimately measured by its contribution to the business.

* Comfortable working with *social media analytics, Meta Ads, Google Ads, and Google Analytics*.

* Basic knowledge of *SEO and image/video editing*.

* Familiarity with tools such as *Canva and common video editing tools*.

* Curious, proactive, willing to experiment, and comfortable taking ownership of results.

What Success Looks Like

* More relevant people are *discovering PropertyAngel*.

* Our content is getting *better reach, views, and engagement*.

* Our social media audience is *growing consistently*.

* Content is generating *organic enquiries and qualified leads*.

* Paid marketing is generating leads efficiently.

* Our online reputation and communication remain strong.

* Marketing is making a *measurable contribution to business growth*.

Why Join PropertyAngel?

You will have the opportunity to take genuine ownership of a growing brand's digital presence rather than simply execute instructions.

You'll be encouraged to *research, experiment, create, analyse, and bring new ideas to the table* — and you'll be able to see the direct impact of your work on both the brand and the business.

You'll work across *social media, content, growth marketing, performance marketing, analytics, and PropTech*, giving you the opportunity to develop into a well-rounded digital marketer.

*Benefits include:*

* Cell Phone Reimbursement

* Health Insurance

* Life Insurance

* Provident Fund

Apply

Send us your resume along with examples or links to *social media pages, reels, posts, campaigns, or other content you've worked on.*

*Come build PropertyAngel's next phase of digital growth with us.*

Pay: ₹23,000.00 - ₹40,000.00 per month

Advantages:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketing Executive - Social Media & Growth Marketing (Koramangala)
🏢 Propertyangel Management Pvt.Ltd
📍 Koramangala