About Us
and the Role Thick&Thin; Media is a full-suite event marketing agency that lives and breathes events, experiences, and culture. We specialize in building immersive festivals, exhibitions, and live properties that people remember. Our work includes large-scale experiential IPs such as Van Gogh Immersive, Indian Sneaker Festival, and several major cultural and lifestyle events across India. We're looking for a Business Development Executive to work the front lines of our sales engine. This is a high-activity, high-ownership role for someone who can run the sales motion from lead qualification to close, working directly with the founding team.

Key Responsibilities
Pipeline and Lead Management
• Work the full sales pipeline across inbound, outbound, and referral channels
• Qualify incoming leads against the T&T; ICP (event organizers, festival promoters, cultural IPs, D2C brands sponsoring events)
• Run outbound via Apollo, LinkedIn, email, and WhatsApp using curated prospect lists
• Keep the pipeline accurate and updated in Zoho CRM at all times Closing and Conversion
• Get on discovery calls, understand the client's event, budget, and pain points
• Convert qualified leads into signed engagements
• Draft and send tailored proposals with scope, pricing, and deliverables
• Hit monthly revenue targets tied to collected revenue Sales Operations
• Follow and improve the T&T; sales playbook: discovery scripts, objection handling, follow-up cadences
• Track and report on funnel metrics weekly: leads,



meetings booked, show rate, close rate, deal value, cycle length
• Own CRM hygiene and follow-up discipline. No lead goes cold without a reason Market Intelligence
• Feed insights back to the founding team: common objections, pricing resistance, ICP patterns, packaging gaps
• Flag opportunities for referral programs, partnerships, or account expansion Requirements
• 2-5 years of B2B sales experience in an agency, services, or related environment
• Track record of personally closing deals, not just generating leads
• Experience selling to event organizers, lifestyle brands, F&B;, D2C, or hospitality clients is a robust plus
• Comfortable running both inbound conversion and outbound prospecting
• Hands-on with CRM tooling (Zoho, HubSpot, or similar) and outreach tools like Apollo
• Working understanding of performance marketing metrics (CPC, CAC, ROAS), enough to sell the service credibly
• Strong written and verbal communication. You can hold a call with founders, CMOs, and brand managers without sounding scripted
• Bonus: existing network in the Indian events, lifestyle, F&B;, or D2C ecosystem

What We Offer
• Direct involvement in T&T;'s revenue function with founder-level visibility
• Work on high-profile cultural events and IPs alongside top Indian and global artists
• A small, sharp team and a fast feedback loop on every decision
• Base pay + significant commission component. If you close, you earn well beyond your base

📌 Business Development Executive (India)
🏢 Thick&Thin Media
📍 India