Role Overview

We are looking for an energetic and creative Digital Marketing Intern to join us in-person at

our Amravati store. This is a hands-on position where you will spend your day on the floor

capturing video content, keeping our social media channels active with regular updates,

designing visual posts using Canva, using basic AI tools for creative ideas, and answering

customer inquiries online.

Key Responsibilities

A. Social Media & Reel Execution

● Daily Posting & Updates: Publish daily posts, stories, and updates across Instagram,

Facebook, and WhatsApp Business.

● Showroom Video & Reel Shooting: Use a smartphone to film short, engaging videos and

Reels featuring new gold and diamond arrivals, bridal wear, special offers, and store

displays.

● Trending Content: Find trending Instagram audio tracks, video styles, and popular

formats to keep our content fresh and engaging.

B. Graphics, AI Tools & Captions

● Canva Design & AI: Customize pre-approved Canva templates for stories, banners, and

posts, while testing simple AI image tools for attractive backgrounds.

● Bilingual Caption Writing: Write clear, catchy captions in both Marathi and English for

daily social media posts, stories, and festive offers.

C. Customer Engagement & Lead Support

● Responding to Queries: Check Instagram DMs and WhatsApp messages regularly to

answer simple customer questions about daily gold rates, product availability, and store

hours.

● Sales Team Hand-off: Pass serious buyers and bridal appointment inquiries directly to our

in-store sales team.

D. In-Store Marketing Support

● Promotions & Events: Help send WhatsApp broadcasts, arrange event promotion

materials inside the store, and coordinate printed flyers for local marketing.

What You Will Learn

● Retail Social Media Skills: Learn how a real retail store uses daily social media content to

attract store visitors and generate sales.

● Practical Tool Knowledge:



Gain practical experience using mobile video editors, Canva,

and AI content assistants in a fast-paced retail setup.

● Career Growth: Strong performers will be evaluated for a full-time social media and

marketing role at Kubde Jewellers upon completing the internship.

Requirements & Qualifications

● Education: Currently pursuing or recently completed a degree/diploma in Marketing, Mass

Communication, Media, or Business Studies.

● Practical Skills: Basic experience shooting smartphone videos, using Canva, and using

mobile video editing apps like CapCut or InShot.

● Language Skills: Ability to speak and write clearly in both Marathi and English.

● Personal Traits: Enthusiastic, comfortable shooting video on the showroom floor, creative, and eager to learn on the job.

Pre-Internship

5.1 Short Practical Tasks

● Task 1 (Reel Observation): Watch three Instagram Reels from popular jewelry brands.

Note what held your attention in the first 3 seconds and share 2 easy video ideas we

could shoot in our showroom.

● Task 2 (Festive Promotion): Write a brief proposal for a WhatsApp broadcast or festive

post idea (e.g., Dhanteras or Diwali) to invite local customers to visit the store.

● Task 3 (Bilingual Caption & Hook): Create a 3-second opening hook line and write an

engaging Instagram caption in both English and Marathi for a daily-wear diamond ring

collection.

5.2 Evaluation Criteria

● Creativity & Reel Hooks: Eye-catching video ideas and engaging hooks suitable for social

media audiences.

● Bilingual Writing Quality: Natural, clear, and attractive writing in Marathi and English.

● Practical Feasibility: How easily the ideas can be filmed and executed on the showroom

floor.

● Brand Suitability: Alignment with a premium jewelry store aesthetic and polite customer

communication style.

● Practical AI Usage: Smart, time-saving use of basic AI tools to quickly generate ideas,

caption drafts, or story backgrounds.

Work Location: In person

📌 Digital Marketing & Social Media Intern (Amravati)
🏢 Kubde Jewellers
📍 Amravati