Job Description: Meta Ads Specialist

Experience: 2 Years

Department: Digital Marketing

Job Type: Full-Time

Job Summary

We are looking for a skilled and result-oriented Meta Ads Specialist with 2 years of experience in planning, executing, and optimizing paid advertising campaigns on Facebook and Instagram. The ideal candidate should have hands-on experience with Meta Ads Manager, audience targeting, budget management, lead generation, and campaign performance analysis.

Key Responsibilities

* Plan, create, and manage paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.

* Develop effective strategies for lead generation, website traffic, conversions, and brand awareness.

* Conduct audience research, targeting, retargeting, and lookalike audience creation.

* Monitor and optimize campaigns to improve CTR, CPC, CPL, CPA, and ROAS.

* Manage daily and monthly advertising budgets to achieve campaign objectives.

* Perform A/B testing on ad creatives, copy, audiences, and campaign strategies.

* Analyze campaign performance and prepare regular reports with actionable insights.

* Coordinate with the creative and content teams to develop engaging ad creatives and copy.

* Set up and monitor Meta Pixel and Conversions API, where required.





* Stay updated with Meta advertising policies, platform updates, and industry trends.

Required Skills

* Minimum 2 years of hands-on experience in Meta Ads.

* Robust knowledge of Facebook and Instagram advertising.

* Experience in lead generation and conversion-focused campaigns.

* Proficiency in Meta Ads Manager and campaign reporting.

* Understanding of audience segmentation, retargeting, and funnel optimization.

* Knowledge of marketing metrics such as CTR, CPC, CPM, CPL, CPA, and ROAS.

* Analytical thinking and problem-solving skills.

* Good communication and time-management skills.

Qualifications

* Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.

* Relevant certifications in Meta advertising or digital marketing are an advantage.

Pay: ₹35,000.00 - ₹40,000.00 per month

Application Question(s):

- How many years of experience do you have in meta ads?
- How early you can join?
- What is your current CTC?
- What is your expectations CTC?

Education:

- Bachelor's (Preferred)

Experience:

- Total : 2 years (Preferred)
- Meta ads: 1 year (Preferred)

Location:

- Vikhroli, Mumbai, Maharashtra (Preferred)

Work Location: In person

📌 Meta ads specialist (Vikhroli)
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📍 Vikhroli