JOB DESCRIPTION – SALES EXECUTIVE

Company: Armstrong Machinery LLP
Location: Vatva, Ahmedabad
Department: Sales & Marketing
Position: Sales Executive
Reporting To: Senior Sales Engineer / Sales Manager

1. Job Summary

The Sales Executive will be responsible for generating new business opportunities, identifying potential customers, handling sales enquiries, developing customer relationships, and supporting the sales process for Armstrong's industrial machinery products.

The candidate will focus on domestic and international customer development for FIBC, Woven Sack, Lamination, Printing, Bag Conversion, and Mulch Film Machinery.

2. Key ResponsibilitiesA. Lead Generation & Business Development

- Identify and develop new customers through cold calling, email, LinkedIn, references, and market research.
- Generate new business enquiries from the packaging, plastic, FIBC, and woven sack industries.
- Identify potential customers, manufacturers, dealers, and distributors.
- Maintain a database of prospective customers.

B. Sales & Customer Handling

- Contact potential customers and introduce company products.
- Understand customer requirements and generate relevant enquiries.
- Follow up on enquiries, quotations, and prospective orders.
- Coordinate customer meetings and product presentations.
- Build and maintain long-term customer relationships.
- Support senior sales team members in order closure.

C. Sales Coordination

- Coordinate with Design, Production, Purchase, and Service departments for customer requirements.
- Follow up on order status and delivery schedules.




- Coordinate with customers regarding machine dispatch and installation updates.
- Support the resolution of customer queries and complaints.

D. Market Research

- Identify current market opportunities and potential customers.
- Monitor competitor products and market activities.
- Collect market feedback and share business opportunities with management.
- Support participation in industrial exhibitions and customer visits.

E. Reporting & Documentation

- Maintain daily call reports and customer follow-up records.
- Update enquiry and quotation status.
- Prepare daily, weekly, and monthly sales reports.
- Maintain customer databases and sales records using Excel/CRM.
- Track pending enquiries and follow-up activities.

3. Required Qualification

- Graduate in any discipline.
- Diploma / B.E. Mechanical or relevant technical qualification preferred.
- MBA in Marketing will be an added advantage.

4. Required Experience

1–4 Years of experience in B2B sales, industrial sales, or machinery sales.

Freshers with excellent communication and business development skills may also be considered.

5. Required Skills

Sales & Business Development Skills

- Lead Generation
- Cold Calling




- Customer Relationship Management
- Sales Follow-up
- Negotiation Skills
- Business Development

Technical & Computer Skills

- Basic understanding of industrial machinery.
- MS Excel and MS Office.
- Email communication.
- CRM/ERP knowledge preferred.
- LinkedIn and online lead generation.

Soft Skills

- Good verbal and written communication.
- Confidence in customer interaction.
- Strong follow-up and coordination skills.
- Positive attitude and learning ability.
- Target-oriented approach.

6. Preferred Industry Experience

Candidates from the following industries will be preferred:

- FIBC Machinery
- Woven Sack Machinery
- Lamination Machinery
- Printing Machinery
- Packaging Machinery
- Plastic Machinery
- Textile Machinery
- Industrial Machinery Manufacturing

7. Key Performance Indicators (KPIs)

- Number of new customer leads generated.
- Daily customer calls and follow-ups.
- Number of enquiries generated.
- Enquiry-to-quotation conversion.
- Customer meeting and visit records.
- Sales pipeline development.
- Support in achieving monthly sales targets.
- Customer database management.

8. Travel Requirements

- Willingness to travel for customer visits and business development.
- Domestic travel as per business requirements.
- Participation in exhibitions and industrial events.

9. Salary

As per experience, skills, and interview performance.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Sales Executive (Vatva)
🏢 Armstrong Machinery
📍 Vatva