Senior Performance Marketing Specialist (EdTech / Education Industry)

Location: Kaloor, Kochi, Kerala

Employment Type: Full time

Experience Required: 3+ years of hands-on performance marketing experience

Monthly Ad Budget Scale: ₹20 – 50 Lakhs

About the Role

We are seeking an analytical, results-driven Senior Performance Marketing Specialist to manage, optimize, and scale paid advertising across multiple brands within the education and language training sector.

In this hands-on role, you will be responsible for auditing current campaigns, eliminating wasted spend, optimizing messaging-to-admission funnels, and consistently generating high-quality enquiries, WhatsApp conversations, and paid admissions.

Key Responsibilities

- Campaign Optimization & Cost Efficiency: Audit existing Meta and Google Ads campaigns to identify performance gaps, eliminate waste, and reduce cost per lead (CPL), cost per message, and cost per acquisition (CPA) without sacrificing lead quality.
- Paid Advertising & Budget Management: Independently plan, launch, scale, and manage large-scale monthly ad budgets (₹20–50 Lakhs) across Meta Ads (Facebook/Instagram) and Google Ads.
- Multi-Brand & Multi-Market Strategy: Execute multi-brand campaigns targeting diverse educational offerings (such as language courses, test prep, and study abroad services) across domestic and international markets.
- WhatsApp & Messaging Campaigns: Focus heavily on driving genuine, high-intent WhatsApp and Messenger conversations, refining ad hooks, CTAs, and messaging-to-admission conversion rates.
- Funnel & Conversion Tracking:



Implement and maintain Meta Pixel, Conversions API, Google Analytics 4 (GA4), GTM, and CRM integrations to ensure accurate attribution and transparent performance tracking.
- Creative Strategy & Testing: Collaborate closely with content and design teams to test ad formats, hooks, and messaging angles, combating creative fatigue through data-backed iterations.
- Performance Reporting: Monitor daily campaign pacing, analyze metrics against historical benchmarks, and present actionable insights and ROI reports to management.

Candidate Requirements & Qualifications

- Experience: Minimum 4+ years of proven, hands-on performance marketing experience managing high-volume budgets.
- Technical Expertise: Advanced, practical mastery of Meta Ads Manager, Google Ads, GA4, GTM, Meta Pixel, and Conversions API.
- Core Competencies: Demonstrated track record in scaling lead generation, lowering acquisition costs, and optimizing WhatsApp-driven conversion funnels.
- Industry Preference: Prior experience working in EdTech, online education, or training institutions is strongly preferred.
- Analytical Mindset: Strong problem-solving abilities, data-first orientation, and the capacity to autonomously manage multi-account operations.

Key Performance Indicators (KPIs)

- Growth in genuine WhatsApp/Messenger enquiry volume.
- Reduction in cost per qualified conversation and cost per lead (CPQL).
- Improvement in lead-to-admission conversion rates and overall Return on Ad Spend (ROAS).

Pay: ₹65,000.00 - ₹75,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Kaloor)
🏢 Kida earning Center
📍 Kaloor