About Ucademy
Ucademy is a fast-growing tutoring company helping students achieve their academic goals. We connect learners with expert tutors across GCSEs, A-Levels, and university entrance — and we're scaling fast. To fuel that growth, we're looking for a sharp, data-driven Facebook Ads Expert who knows how to turn ad spend into enrolled students.
Job Description
- Plan, launch, and manage Facebook and Instagram ad campaigns end-to-end — from creative brief to campaign optimisation.
- Build and refine audience targeting strategies: lookalikes, retargeting, interest-based, and custom segments; for UK student and parent demographics.
- Manage and optimise ad budgets to maximise lead volume and reduce cost per acquisition.
- Run structured A/B tests on creatives, copy, CTAs, and landing pages to continuously improve performance.
- Set up and maintain Meta Pixel, Conversions API, and event tracking to ensure accurate attribution.
- Report on campaign performance weekly with clear insights, recommendations, and forecasts.
- Collaborate with the team on seasonal campaign planning around UK exam seasons, school terms, and enrolment windows.
Job Qualifications:
- Proven experience in running Facebook/Meta ad campaigns, ideally in a service or education context
- Proficiency with Meta Business Suite, Ads Manager, and Events Manager
- Strong understanding of Meta Pixel, CAPI, and conversion tracking
- Comfortable managing and scaling ad budgets with a focus on ROI
- Ability to interpret data and translate findings into actionable changes
- Portfolio or case studies showing measurable campaign results
- Experience running lead-gen funnels for a service-based business
- Familiarity with Google Ads or TikTok Ads as a secondary channel
- Canva or light design skills for creative iteration
Pay: ₹597.00 - ₹895.00 per hour
Perks:
- Work from home
Experience:
- Running Facebook Ads: 2 years (Preferred)
Language:
- English (Required)
Work Location: Remote
📌 Facebook Ads Expert (India)
🏢 Ucademy
📍 India