We are looking for a highly experienced, creative, and result-oriented Social Media & Digital Marketing Manager who can independently manage, develop, and strengthen our company's online presence while strategically promoting our brand, products, and business across various digital platforms.

The ideal candidate must have strong practical knowledge and hands-on experience in managing social media accounts, running paid advertising campaigns, generating quality business leads, handling customer databases, and implementing digital marketing strategies to increase brand awareness and business growth.

Key Roles & Responsibilities

1. Social Media Management & Brand Promotion

- Independently manage and maintain all company social media accounts, including Facebook, Instagram, YouTube, and other relevant platforms.

- Develop and execute effective social media strategies to strengthen our brand identity and increase online visibility.

- Plan, create, schedule, and publish engaging content, including posts, reels, stories, promotional videos, product demonstrations, and company updates.

- Maintain a consistent brand image and ensure professional presentation across all digital platforms.

- Increase organic reach, followers, engagement, and potential customer enquiries.

2. Paid Advertising & Lead Generation

- Must have solid practical experience in creating, managing, and optimizing paid advertising campaigns on:

- Facebook & Instagram Ads (Meta Business Suite).

- YouTube Ads.

- Google Ads.

- Develop targeted advertising campaigns to reach relevant industries, businesses, manufacturers, traders, and potential buyers.

- Generate high-quality business leads through effective audience targeting, retargeting, and campaign optimization.

- Monitor advertising performance, analyze campaign results, and optimize budgets to achieve better ROI and lower cost per qualified lead.

- Have the ability to identify potential customers through interest-based, location-based, industry-based, and custom audience targeting.

3. Customer Database Management

- Maintain, organize, update,



and manage the company's existing customer and prospective buyer database.

- Develop strategies to utilize our database for targeted marketing, customer engagement, and lead conversion.

- Manage customer segmentation, follow-up campaigns, remarketing, and database-based promotional activities.

- Ensure proper tracking and systematic management of incoming enquiries and generated leads.

4. Website Management & SEO

- Manage and regularly update the company's website with new products, machine specifications, photographs, videos, company updates, and other relevant content.

- Implement Search Engine Optimization (SEO) strategies to improve website rankings and organic traffic.

- Have practical knowledge of SEO tools such as Google Analytics, Google Search Console, keyword research tools, and other SEO platforms.

- Optimize website content, product pages, keywords, metadata, and overall website performance.

- Identify opportunities to improve website visibility and generate organic business enquiries through Google searches.

5. Google Business Profile & Online Reputation Management

- Manage the company's Google Business Profile and ensure accurate business information, photographs, updates, and product listings.

- Develop strategies to improve our company's visibility on Google Maps and local search results.

- Monitor, manage, and respond professionally to Google customer reviews, ratings, and feedback.

- Implement a systematic review-generation strategy to strengthen our company's online reputation and credibility.

6. Digital Marketing Strategy & Performance Analysis

- Develop long-term digital marketing strategies to establish the company as a recognized and trusted brand in the industry.

- Study competitors' online activities, marketing strategies,



advertising campaigns, and market positioning.

- Track website traffic, social media engagement, advertising performance, lead generation, and conversion rates.

- Prepare regular performance reports with measurable results and recommendations.

- Explore new digital marketing opportunities to expand our reach in domestic and international markets.

Required Skills & Qualifications

- Minimum 2–4 years of practical experience in Social Media Management and Digital Marketing.

- Strong hands-on knowledge of Facebook, Instagram, YouTube, and Google advertising.

- Proven experience in running paid campaigns and generating quality business leads.

- Good understanding of Meta Ads Manager, Google Ads, SEO, and website management.

- Knowledge of Google Analytics 4, Google Search Console, and Google Business Profile.

- Experience in customer database management, lead tracking, and remarketing.

- Good content planning, creative thinking, and communication skills.

- Ability to work independently, take ownership, and deliver measurable results.

- Knowledge of graphic designing and video editing tools will be an added advantage.

Our Expectations

We are not looking for someone who simply uploads posts or maintains social media accounts. We need a complete Digital Marketing Professional who can take responsibility for our company's digital presence, understand our products and target markets, develop effective marketing strategies, and actively contribute to business development.

The candidate should be capable of transforming our digital platforms into powerful marketing and lead-generation channels, building a strong brand identity, reaching potential customers across India and international markets, and taking our company's online presence to the next level.

Our ultimate objective is to build a powerful digital brand, increase market recognition, generate genuine business enquiries, and establish a strong online presence across all major digital platforms.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Senior Digital Marketing & Social Media Manager (Amritsar)
🏢 Friends Engineering
📍 Amritsar