About the Role

We are looking for a performance-driven Google Ads Specialist to plan, execute, optimize, and manage paid advertising campaigns across Google's advertising platforms. The ideal candidate should have solid analytical skills, a data-driven mindset, and hands-on experience in managing advertising budgets to generate quality leads, increase conversions, and maximize return on ad spend (ROAS).

Key Responsibilities1. Google Ads Campaign Management

- Plan, create, launch, and manage Google Ads campaigns across Search, Display, Shopping, Video, and Performance Max, as relevant to business objectives.
- Conduct keyword research, competitor analysis, and search intent analysis to identify growth opportunities.
- Develop effective ad copies, headlines, descriptions, and extensions/assets.
- Structure campaigns, ad groups, keywords, and targeting strategies to maximize campaign performance.
- Manage negative keywords, search terms, bidding strategies, and audience targeting.

2. Performance Optimization

- Monitor and optimize campaigns to improve CTR, CPC, conversion rates, CPA, and ROAS.
- Manage advertising budgets effectively and ensure optimal allocation across campaigns.
- Conduct A/B testing of ad copies, landing pages, audiences, and bidding strategies.
- Identify underperforming campaigns and implement corrective measures.
- Continuously improve campaign performance through data analysis and experimentation.

3. Conversion Tracking & Analytics





- Set up and monitor conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Track leads, purchases, form submissions, phone calls, and other relevant conversion events.
- Identify discrepancies in tracking data and coordinate with technical teams to resolve issues.
- Analyze user behavior, conversion paths, and campaign attribution to improve marketing effectiveness.

4. Reporting & Analysis

- Prepare daily, weekly, and monthly campaign performance reports.
- Analyze key performance indicators, including:
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Conversion Rate (CVR)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Impression Share
- Provide actionable insights and recommendations based on campaign data.
- Communicate campaign results, budget utilization, and optimization strategies to management.

5. Strategy & Collaboration

- Collaborate with the SEO, content, design, web development, and sales teams to improve campaign effectiveness.
- Work on landing page optimization to improve conversion rates.
- Stay updated on Google Ads features, automation, AI-powered campaign tools, and industry best practices.
- Develop strategies to scale successful campaigns while maintaining profitability and lead quality.

Pay: ₹15,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Google Ads Specialist (Kolkata)
🏢 Smith Retail Ventures Private
📍 Kolkata