Company: TurnOnWeb Solutions
Job Title: Performance Marketing & Social Media Growth Expert
Location: Remote
Work Mode: Full time
Experience: 2–4 Years
Joining: Immediate Joiners Preferred

Job Summary

TurnOnWeb Solutions is looking for a results-driven Performance Marketing & Social Media Growth Expert to manage paid advertising campaigns, improve social media presence, generate quality leads, and drive measurable business growth.

The ideal candidate should have hands-on experience with Meta Ads, Google Ads, Instagram growth strategies, campaign optimisation, audience research, and performance analytics. The candidate will be responsible for developing and executing marketing strategies that improve brand visibility, engagement, lead generation, and return on advertising spend.

Key Responsibilities

- Meta Ads Management: Plan, create, manage, and optimise Facebook and Instagram advertising campaigns for lead generation, conversions, and brand awareness.
- Google Ads Management: Set up and manage Google Search campaigns, conduct keyword research, implement conversion tracking, and optimise campaign performance.
- Social Media Growth: Develop strategies to increase Instagram followers, organic reach, engagement, and overall account growth.
- Content Planning: Create content calendars, plan Reels and engaging social media posts, and identify trends to improve audience engagement.
- Performance Optimisation: Monitor and optimise key metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Return on Investment (ROI).
- Audience & Competitor Research: Analyse target audiences, competitors, market trends, and industry benchmarks to identify growth opportunities.
- Creative Strategy:



Develop ad copies, compelling hooks, creative briefs, and testing strategies in coordination with graphic designers and video editors.
- Lead Quality Improvement: Analyse campaign-generated leads, identify performance gaps, and implement strategies to improve lead quality and conversion rates.
- Analytics & Reporting: Track campaign performance using Meta Ads Manager, Google Analytics 4 (GA4), and other relevant analytics tools. Prepare regular reports with actionable recommendations.
- Campaign Scaling: Identify high-performing campaigns, manage advertising budgets effectively, and scale successful campaigns to achieve business objectives.
- Team Collaboration: Work closely with content, design, sales, and management teams to align marketing activities with business goals.

Mandatory Skills & Requirements

- Hands-on experience managing Meta Ads (Facebook and Instagram).
- Practical experience with Google Ads, particularly Search campaigns.
- Strong understanding of Instagram organic growth, Reels strategy, content planning, and engagement optimisation.
- Knowledge of conversion tracking, audience targeting, retargeting, and campaign optimisation.
- Understanding of performance marketing metrics such as CPL, CPA, ROAS, and ROI.
- Experience with Meta Ads Manager and Google Analytics 4.
- Strong analytical, research,



and problem-solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns, deadlines, and social media accounts.
- Proactive, accountable, and focused on measurable results.
- Ability to collaborate effectively with cross-functional teams.

Preferred Qualifications

- 1–4 years of relevant experience in performance marketing and social media growth.
- A proven track record of generating quality leads and improving campaign performance.
- Experience in creative testing, A/B testing, and advertising budget optimisation.
- Familiarity with digital marketing trends, marketing funnels, and conversion rate optimisation.
- Immediate joiners or candidates with a short notice period will be preferred.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Quality and volume of leads generated.
- Cost per lead and cost per acquisition.
- Return on advertising spend and campaign ROI.
- Growth in Instagram followers, reach, and engagement.
- Campaign conversion rates and budget efficiency.
- Consistency and accuracy of performance reporting.
- Implementation of data-driven improvements and marketing strategies.

Who Should Apply?

Candidates who are passionate about digital marketing, understand both paid advertising and organic social media growth, and can turn marketing data into actionable strategies are encouraged to apply.

If you have the skills to drive measurable growth through performance marketing and social media, we would love to hear from you!

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Work Location: Remote

📌 Performance Marketing Manager (India)
🏢 TurnOnWeb Solutions
📍 India