Chief Marketing Officer (CMO) , Interior Projects, 8-15 yrs, Kochi

Location: Kochi, Kerala
Industry Preference: Interior Design, Modular Interiors, Interior Fit-Out, Architecture, Building & Construction
Job Summary
Looking for a strategic and commercially driven Chief Marketing Officer (CMO) to lead the company's overall marketing strategy, brand positioning, demand generation, and marketing-led business growth. led business growth.

The ideal candidate will have strong marketing experience within the interior design, construction, architecture, building materials, or allied sectors, with the ability to convert marketing investments into qualified leads, sales opportunities, and measurable business results. The CMO will be responsible for strengthening the Faboolux brand, expanding its market reach, improving customer acquisition, and building an integrated marketing function aligned with the company's revenue objectives.
Key Responsibilities
1. Marketing Strategy & Brand Management

- Develop and execute comprehensive marketing strategies aligned with business and revenue targets.
- Establish robust brand positioning and differentiation in the interior solutions market.
- Maintain brand consistency across digital platforms, showrooms, campaigns, advertisements, and customer communications.
- Develop annual marketing plans, budgets, and campaign calendars.

2. Lead Generation & Revenue Growth

- Design and implement marketing initiatives to generate qualified residential, commercial, and project-based leads.
- Develop targeted campaigns for architects, builders, interior designers, developers, corporate clients,



and end customers.
- Work closely with the sales team to improve lead quality, conversion rates, and revenue generation.
- Monitor the complete marketing funnel from lead generation to sales conversion.

3. Digital Marketing & Performance Analytics

- Oversee digital marketing channels, including search engine marketing, SEO, social media, paid campaigns, website performance, and online reputation.
- Develop data-driven campaigns to improve lead generation and marketing ROI.
- Monitor campaign performance, cost per lead, customer acquisition cost, and conversion rates.
- Implement CRM-based lead tracking, campaign attribution, and marketing analytics.

4. Content, Creative & Customer Engagement

- Oversee the development of marketing collateral, project portfolios, product presentations, brochures, videos, and digital content.
- Showcase completed projects, product applications, design concepts, and customer testimonials.
- Develop campaigns that communicate the company's design capabilities, product quality, and project execution expertise.
- Strengthen customer engagement and brand credibility across relevant channels.

5. Business Development & Market Intelligence

- Conduct competitor analysis, market research, customer segmentation,



and trend analysis.
- Identify emerging market opportunities and customer preferences.
- Build relationships with architects, builders, consultants, developers, and industry influencers.
- Explore strategic collaborations, exhibitions, events, and referral partnerships.

6. Team & Budget Management

- Lead and develop the marketing team, agencies, vendors, and creative partners.
- Allocate marketing budgets based on business priorities and measurable returns.
- Establish KPIs and conduct regular performance reviews.
- Present monthly marketing performance reports and strategic recommendations to management.

Qualifications & Experience

- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA in Marketing or equivalent qualification preferred.
- Approximately 10–15+ years of relevant marketing experience, including leadership of marketing teams or functions.
- Proven experience in interior design, modular interiors, construction, architecture, building materials, or a related industry preferred.
- Strong knowledge of digital marketing, performance marketing, brand strategy, lead generation, and marketing analytics.
- Experience managing marketing budgets, external agencies, CRM systems, and multi-channel campaigns.
- Strong leadership, communication, analytical, and stakeholder management skills.

Industry: Interior Designing ProjectsInterested candidates are requested to share their updated resumes to [email protected] or contact (phone hidden)

Work Location: In person

📌 Chief Marketing Officer (CMO) (Kochi)
🏢 Affable Jobs
📍 Kochi