(Candidates with Only Lead Generation experience please dont apply)

Performance Marketing Specialist – Azafashions.com

The Performance Marketing Specialist will be responsible for driving online customer acquisition, revenue growth, and campaign performance across digital advertising platforms. The role requires a strong understanding of e-commerce performance marketing, hands-on campaign execution, analytical expertise, and a data-driven approach to maximizing ROI.

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Bing Ads, and other relevant digital channels.

- Manage audience targeting, bidding strategies, ad creatives, and A/B testing to improve campaign performance and achieve business KPIs.

- Drive and optimize app install and engagement campaigns, focusing on CPI, in-app events, and customer lifetime value (LTV).

- Monitor campaign performance daily, analyze trends, and implement data-backed optimization strategies.

- Manage and allocate advertising budgets efficiently to maximize Return on Ad Spend (ROAS) and overall marketing effectiveness.

- Leverage Google Analytics and other reporting tools to track, measure, and report campaign performance.





- Prepare comprehensive reports and provide actionable insights and recommendations to stakeholders.

- Collaborate with design, content, merchandising, and technology teams to support business objectives, promotional campaigns, and product launches.

- Stay updated on industry trends, platform updates, competitor activities, and emerging opportunities within the digital marketing landscape.

Preferred Qualifications & Experience:

- Hands-on performance marketing experience in an e-commerce environment.

- Prior experience in the fashion industry is preferred; candidates with experience in D2C brands or consumer-focused digital platforms will also be considered.

- Proven hands-on experience managing Meta and Google Ads campaigns directly, without reliance on external agencies.

- Solid expertise in Google Ads, with a focus on Search, Pmax and Shopping Campaigns

- Strong expertise in Meta Ads, with a focus on Feed-based campaigns, App install Campaigns

- Experience working with large advertising budgets and performance-driven growth objectives.

Pay: ₹700,000.00 - ₹900,000.00 per year

Work Location: In person

📌 Performance Marketing Specialist (Prabhadevi)
🏢 Aza Fashions Pvt.Ltd.
📍 Prabhadevi