Here’s a professional, hiring-focused job description tailored for your e-commerce brands, with a strong emphasis on performance marketing, ad creatives, and conversion-focused content.

We’re Hiring: Content Strategist – E-commerce & Performance Marketing

Experience: Minimum 3+ Years
Industry: E-commerce / D2C Brands
Location: Mindspace, Malad, Mumbai
Work Mode: Work From Office
Employment Type: Full-Time

About the Role

We are looking for a creative and performance-driven Content Strategist with at least 3 years of experience in the e-commerce industry, particularly in developing high-converting ad creatives for Meta Ads (Facebook & Instagram).

The ideal candidate should understand how to create engaging content that captures attention, drives engagement, and converts viewers into customers. You will work closely with our marketing and creative teams to develop compelling ad concepts, UGC scripts, video hooks, and performance-focused content strategies to scale our D2C brands.

Key Responsibilities

- Develop creative strategies and content ideas for Meta Ads, focusing on customer acquisition and conversions.
- Research competitors, industry trends, winning ad creatives, and emerging content formats.
- Write compelling video ad scripts, UGC scripts, hooks, headlines, and ad copy.
- Develop creative briefs for video editors, graphic designers, and content creators.
- Analyse ad performance metrics to identify winning creatives and improve underperforming ads.
- Generate fresh creative angles, storytelling concepts, and product-focused content to prevent ad fatigue.
- Collaborate with the performance marketing team to align content strategies with campaign objectives.
- Plan and execute content strategies for product launches,



seasonal campaigns, and promotional sales.
- Stay updated with Meta advertising trends, direct-response marketing techniques, and consumer psychology.

Requirements

- Minimum 3+ years of experience in content strategy, preferably with an e-commerce or D2C brand.
- Robust understanding of Meta Ads and performance marketing creatives.
- Proven experience developing video ad concepts and scripts focused on sales and conversions.
- Excellent copywriting, storytelling, and creative thinking skills.
- Ability to analyse competitor ads and identify opportunities for new creative concepts.
- Understanding of customer psychology, purchase behaviour, and direct-response marketing.
- Experience working with video editors, designers, influencers, and UGC creators.
- A portfolio of previous ad creatives, scripts, or campaigns is highly preferred.

What We’re Looking For

We need someone who understands that great content isn’t just about views and engagement—it’s about driving sales.

You should be comfortable testing new ideas, analysing creative performance, and continuously developing content that helps our brands scale.

If you are passionate about e-commerce, advertising, and creating content that converts, we’d love to hear from you!

How to Apply

Share your resume and portfolio of previous e-commerce ad creatives, video scripts, and campaigns.

My suggestion: When posting on Glassdoor, emphasise Meta Ads, D2C, performance creatives, and conversion-focused scripting. These keywords will help attract candidates who understand advertising and sales rather than candidates focused exclusively on social media posts and organic content.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Content Strategist (Mumbai)
🏢 Euphoria Commerce
📍 Mumbai