Job Title: Academic Counsellor
Department: Sales Department
Reporting To: Business Development Manager
Location: Thrissur
Employment Type: Full-Time

1. Job Summary

We are looking for a motivated, student-focused, and result-oriented Academic Counsellor to guide students in selecting suitable academic programs and courses based on their interests, educational backgrounds, and career goals.

The Academic Counsellor will be responsible for counselling prospective students, explaining course details, handling enquiries, supporting the admission process, following up with leads, and maintaining strong relationships with students and parents. The ideal candidate should have excellent communication skills, a positive attitude, and the ability to convert enquiries into admissions while ensuring a high standard of student service.

2. Key Responsibilities Student Counselling

- Counsel students and parents regarding available courses, academic programs, eligibility criteria, and career opportunities.
- Understand students' academic backgrounds, interests, and career aspirations.
- Recommend suitable courses and learning pathways based on individual requirements.
- Explain course structures, duration, fees, admission procedures, and other relevant details.
- Address student queries and provide accurate information to support informed decisions.

Lead Management and Follow-Up

- Handle incoming enquiries through phone calls, emails, walk-ins, social media, and other communication channels.
- Contact prospective students and conduct timely follow-ups.
- Maintain regular communication with interested students to support the admission decision.
- Track enquiries, counselling sessions, and follow-up activities.




- Convert qualified enquiries into successful admissions while maintaining ethical counselling practices.

Admission Process Management

- Assist students throughout the admission process, from initial enquiry to enrolment.
- Explain eligibility requirements and guide students on the necessary documentation.
- Coordinate with the admissions and academic teams to ensure smooth processing.
- Maintain accurate student records and update enquiry and admission status in the CRM or institutional system.
- Ensure that students receive timely updates regarding admission procedures and course commencement.

Student Relationship Management

- Build and maintain positive relationships with students and parents.
- Provide timely assistance and resolve routine student queries.
- Follow up with enrolled students to support onboarding and course commencement.
- Collect student feedback and communicate concerns to the relevant departments.
- Maintain confidentiality and handle student information responsibly.

Reporting and Coordination

- Achieve assigned counselling, follow-up, and admission targets.
- Prepare daily, weekly, and monthly reports on enquiries, counselling sessions, and conversions.
- Coordinate with marketing, admissions, academic, and finance teams.
- Participate in admission campaigns, education fairs, seminars, and promotional activities as required.
- Stay updated on course offerings, admission policies,



and relevant educational trends.

3. Qualifications and Experience

- Bachelor's degree in any discipline; a degree in Education, Psychology, Business Administration, or a related field is preferred.
- Prior experience in academic counselling, student admissions, educational sales, or customer service is an advantage.
- Freshers with strong communication and interpersonal skills may also apply.
- Basic computer knowledge and familiarity with MS Office, email, and CRM systems are preferred.

4. Required Skills

- Excellent verbal and written communication skills.
- Strong interpersonal and student counselling abilities.
- Active listening and problem-solving skills.
- Good presentation, persuasion, and relationship-building skills.
- Ability to manage multiple enquiries and follow-ups efficiently.
- Target-oriented approach with a student-first mindset.
- Solid organizational skills and attention to detail.
- Ability to work independently and as part of a team.

5. Key Performance Indicators (KPIs)

- Number of student enquiries handled.
- Number of counselling sessions completed.
- Enquiry-to-admission conversion rate.
- Achievement of assigned admission targets.
- Follow-up completion rate and response time.
- Accuracy of student records and reports.
- Student satisfaction and quality of counselling.

6. Expected Outcome

The Academic Counsellor is expected to provide accurate academic guidance, improve the student admission experience, maintain effective follow-up processes, achieve assigned admission targets, and contribute to the institution's overall enrolment and growth objectives.

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Senior Academic Counselor (Thrissur)
🏢 catalyst education
📍 Thrissur