Job Overview

We are looking for a dynamic, creative, result-oriented, and proactive Marketing Head to lead and manage the company's overall marketing activities across online and offline channels.

The ideal candidate will be responsible for brand building, digital marketing, paid advertising, marketing campaigns, ATL and BTL activities, customer engagement, and promotional strategies to strengthen brand visibility and drive business growth.

The candidate should have strong marketing leadership skills, creative thinking, digital expertise, and the ability to plan and execute marketing initiatives aligned with the company's business objectives.

Key Responsibilities

1. Marketing Strategy & Brand Management

- Develop and execute comprehensive online and offline marketing strategies.
- Build and strengthen the company's brand identity, positioning, and market presence.
- Plan annual, quarterly, and monthly marketing calendars aligned with business goals.
- Identify market trends, customer preferences, and competitor activities to develop effective marketing strategies.
- Maintain consistent brand communication across all marketing channels.

2. Digital Marketing & Online Advertising

- Plan, execute, and monitor digital marketing campaigns across relevant online platforms.
- Manage paid advertising campaigns, including Google Ads and Meta Ads (Facebook and Instagram).
- Drive brand awareness, customer engagement, website traffic, leads, and showroom visits through digital campaigns.
- Coordinate social media marketing, content planning, and promotional activities.
- Monitor campaign performance, advertising budgets, conversion rates, and return on investment (ROI).
- Work with internal teams or external agencies to improve digital marketing performance.

3. ATL & BTL Marketing Activities

- Plan and execute Above-the-Line (ATL) and Below-the-Line (BTL) marketing initiatives.
- Manage outdoor advertising,



newspaper advertisements, print media, hoardings, banners, and promotional materials.
- Organise local marketing activities, showroom promotions, customer engagement programmes, and festive campaigns.
- Plan promotional activities for festivals, weddings, bridal collections, product launches, and special occasions.
- Evaluate campaign effectiveness and recommend improvements.

4. Marketing Campaigns & Promotions

- Develop innovative marketing campaigns to promote jewellery collections, offers, and brand initiatives.
- Plan seasonal, festive, wedding, and bridal marketing campaigns.
- Coordinate photoshoots, video shoots, promotional creatives, advertisements, and marketing content.
- Work closely with designers, content creators, agencies, and internal teams to ensure timely execution.
- Ensure all promotional materials maintain the brand's quality and visual identity.

5. Budgeting & Performance Analysis

- Prepare and manage marketing budgets to ensure cost-effective execution.
- Track campaign performance using relevant analytics and reporting tools.
- Prepare monthly marketing reports covering expenditure, reach, engagement, leads, showroom footfall, and campaign outcomes.
- Use data and customer insights to improve marketing effectiveness.
- Identify opportunities to increase customer acquisition, retention, and brand awareness.

6. Team & Agency Management

- Coordinate with internal teams, advertising agencies, digital marketing agencies, vendors, and media partners.
- Manage campaign timelines, deliverables,



and marketing execution.
- Ensure smooth coordination between marketing, sales, and showroom teams.
- Take ownership of marketing projects from planning through execution and performance review.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 5–7 years of relevant experience in marketing, brand management, or integrated marketing.
- Experience in the jewellery, luxury retail, fashion, lifestyle, or premium consumer brand sector will be preferred.
- Strong knowledge of digital marketing, Google Ads, Meta Ads, and social media marketing.
- Practical experience in ATL, BTL, outdoor advertising, and offline promotional activities.
- Strong understanding of branding, campaign planning, customer engagement, and market research.
- Ability to manage marketing budgets, analyse campaign performance, and measure ROI.
- Excellent communication, coordination, negotiation, and presentation skills.
- Creative thinking combined with a strong focus on measurable business results.
- Ability to manage multiple projects, meet deadlines, and work in a quick-paced retail environment.

Preferred Candidate Profile

We are looking for a hands-on marketing professional who can independently plan, execute, and monitor the company's marketing initiatives across digital and traditional channels.

The ideal candidate should be:

- Creative, proactive, and commercially aware.
- Strong in both strategic planning and execution.
- Comfortable managing advertising budgets and external agencies.
- Data-driven, with a focus on measurable marketing outcomes.
- Capable of connecting brand promotion with showroom footfall, customer engagement, and sales growth.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Food provided

Work Location: In person

📌 Marketing Head (Bidhannagar)
🏢 Mahabir Danwar Jewellers
📍 Bidhannagar