WHAT YOU'LL BE RESPONSIBLE FOR

1. Social Media Growth & Brand Presence

- Develop strategies to grow MAAC Chandigarh's social media presence organically.
- Increase followers, reach, engagement, shares and saves.
- Build a solid and recognizable digital brand identity.
- Manage Instagram, Facebook, YouTube and other relevant platforms.

2. Content Strategy & Creative Ideas

- Develop fresh and engaging content ideas every week.
- Create monthly content strategies and campaigns.
- Identify trending topics, reels formats and viral opportunities.
- Plan student stories, creative showcases, industry updates, campus activities, events and behind-the-scenes content.
- Create content that connects with students, aspiring artists and creative professionals.

3. Daily Content Execution

- Manage daily social media posting and publishing.
- Plan and execute reels, shorts, stories, carousels and posts.
- Write engaging captions, hooks and creative copy.
- Maintain a consistent content calendar.
- Manage audience interactions, comments and messages.

4. Organic Growth & Analytics

- Build strategies for consistent organic follower growth.
- Track weekly and monthly follower growth.
- Monitor reach, views, likes, comments, shares and engagement.
- Analyse content performance and identify improvement opportunities.




- Prepare weekly and monthly social media growth reports.

5. Creative Team Coordination

- Coordinate with graphic designers, video editors and content creators.
- Convert creative ideas into actionable briefs.
- Ensure timely content production and publishing.
- Maintain creative quality and brand consistency.

WHO WE ARE LOOKING FOR

- 3–7 years of experience in social media management and digital content.
- Proven experience in organic social media growth.
- Strong understanding of Instagram, YouTube, Facebook and LinkedIn.
- Excellent content ideation, storytelling and copywriting skills.
- Knowledge of social media analytics and Meta Business Suite.
- Understanding of current digital trends and audience behaviour.
- Ability to work independently and coordinate with a creative team.
- A proactive, creative and result-oriented mindset.

YOUR WEEKLY & MONTHLY GOALS

Daily: Content publishing, stories, engagement and trend research.

Weekly: Content calendar, fresh ideas, follower growth analysis and performance review.

Monthly: Organic growth report, engagement analysis, content strategy and next month's roadmap.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 SOCIAL MEDIA GROWTH LEAD (Chandigarh)
🏢 Maac Chandigarh
📍 Chandigarh