Company: Appcrafters Pty Ltd (Australia)

Location: Remote, India

Job type: Full-time, Permanent

Pay: ₹7,20,000 – ₹8,00,000 per year (CTC)

Schedule: Flexible, with overlapping hours with our Australian and US teams as needed.
Work Place: Remote WFH

About us

Appcrafters is an Australian, AI-native product and engineering company. We design, build and launch digital products, for startups and for ourselves.

We're preparing to take our own consumer fintech product to production and market launch. It helps people understand and manage their money, using AI to make it simple. We're a small, distributed team across Australia, India, Canada and the US. You'll get real ownership and see your work in front of customers quickly.

The role

We're looking for a Marketing Lead to own go-to-market for our product launch and beyond. You'll plan and run complete campaigns end to end: strategy, creative, scheduling, publishing and reporting. As the team grows, you'll lead it.

You've done marketing both before and after the AI era. You know the fundamentals, you use AI tools to move faster without losing quality or brand, and you let data guide every decision.

How we work

- Data-driven: every campaign starts with a goal and a KPI, and ends with what the numbers taught us.
- Impact over activity: we care about results that move the business, not volume of output.
- AI-first: we use AI tools to research, create and test faster, with human judgement on quality.
- Can-do: we're a small team that takes ownership, solves problems and gets things shipped.

What you'll do

- Own the marketing plan for the product launch and beyond: positioning, messaging, channels, calendar and budget.
- Plan, build and run complete campaigns across social media, email, website and paid channels, from brief to results.
- Define marketing KPIs and goals for every campaign and channel, and set up the tracking to measure them.
- Use analytics tools (for example Google Analytics, Meta and LinkedIn analytics, and product analytics platforms)



to build dashboards, find insights and report clearly.
- Turn data into decisions: use performance insights to shape strategic direction and day-to-day tactical choices, run experiments and A/B tests, and double down on what works.
- Produce on-brand creative with a strong design eye: social posts, carousels, short videos, landing pages and launch assets.
- Use AI tools every day (Claude, ChatGPT, Figma and AI design and video tools) to research, write, design and iterate quickly.
- Set up and manage scheduling and marketing tools (Buffer, Hootsuite, Later, Meta Business Suite or similar) so campaigns run reliably.
- Keep the brand consistent, and make sure content is accurate and appropriate for a regulated industry (no overclaiming).
- Take ownership of the marketing team: set priorities, review work, and mentor freelancers or junior marketers as we grow.
- Work closely with the founders, product and engineering teams to turn product updates into stories customers care about, and share data insights that inform product decisions.

What we're looking for

- 4+ years of marketing experience, including at least one product or brand launch.
- Experience before and after the AI era: strong fundamentals, plus hands-on use of AI tools in your daily workflow.
- Solid analytical skills: comfortable with analytics tools, defining KPIs, reading funnels and turning data into clear recommendations.
- A track record of making data-driven decisions that improved campaign or business results.
- A good eye for design. You're comfortable in Figma or Canva and can create or art-direct polished creative.




- Hands-on experience with Claude or ChatGPT, Figma, and social scheduling tools.
- Proven experience running end-to-end campaigns and reporting on results.
- Leadership experience, or a clear readiness to own a function and lead a small team.
- Excellent written English, with clear, trustworthy copy for international audiences.
- Open to overlapping working hours with Australian and US teammates when needed.

You'll thrive here if you

- Have a can-do attitude and take ownership without waiting to be asked.
- Are genuinely passionate about marketing and AI, and curious about what's next.
- Learn quickly and enjoy a fast-paced start-up environment. If you're not yet expert in a tool, you're keen to learn it fast.
- Care about impact, and are happy to be measured by results.
- Work well in a remote, async team and communicate clearly.

Nice to have

- Experience in fintech, consumer apps or SaaS.
- Knowledge of the Australian market or audience.
- Experience with product analytics, attribution or marketing automation tools.
- Short-form video skills (Reels, editing, motion basics).
- Experience with growth or paid ads (Meta, Google, LinkedIn).
- A portfolio of campaigns you've led, with the results.

What we offer

- A key role launching a new product, with real ownership from day one.
- Fully remote work from anywhere in India.
- Flexible hours, with overlap planned in advance where possible.
- Exposure to Australian and global markets and an international team.
- Access to state-of-the-art AI and design tools.
- Room to grow as the marketing team grows.

How to apply

DROP an email to [email protected]

Apply with your CV and a link to your portfolio (campaigns, designs or content you've created). In a few lines, tell us about one campaign you ran end to end and which AI tools you used to deliver it.

Job Type: Full-time

Pay: ₹720,000.00 - ₹800,000.00 per year

Work Location: Hybrid remote in Vadodara, Gujarat

📌 Marketing Lead (AI First) (Vadodara)
🏢 Appcrafters
📍 Vadodara