This role decides what the Distribution Engine makes next. The specialist researches Indian and global content trends, studies the network's performance data, picks the footage and angles to repurpose from our content team's original videos, and writes the briefs that production works from. They also run the content library, so every original and every variation is tagged and easy to find. They are accountable for performance by topic, hook and format.
Skills
- Content and trend research
- Competitor analysis
- Instagram Insights and social media analytics
- Data analysis in Google Sheets or Excel
- Claude or ChatGPT
- Creative brief writing
- Notion, Airtable or similar content-library tools
- Fact-checking against primary sources
Required experience
- 2-4 years in content strategy, content research or social media analytics
- Experience using performance data to decide what content to make
- Regular use of AI tools for research
Preferred experience
- Short-form video scripting
- Hook writing for short-form video
- Basic video editing