About the Role

We're looking for a creative and proactive PR Executive to help build Workowon's public image, strengthen its industry presence, and establish meaningful relationships with media outlets, creators, communities, and industry professionals.

The ideal candidate should understand how to build relationships, communicate a brand's story, and generate visibility through strategic outreach.

Key Responsibilities

- Develop and execute PR strategies to increase Workowon's brand visibility.
- Build relationships with journalists, media publications, digital publishers, and relevant industry stakeholders.
- Identify opportunities for press coverage, interviews, brand features, and media collaborations.
- Draft press releases, media pitches, company announcements, and brand stories.
- Coordinate influencer, creator, and community outreach in collaboration with the marketing team.
- Identify relevant podcasts, industry events, webinars, and networking opportunities.
- Monitor brand mentions, media coverage, and public sentiment.
- Help communicate Workowon's product updates, milestones, and company developments.
- Maintain a database of media contacts, creators, and potential partners.
- Prepare regular reports on PR activities, outreach, and media coverage.

Required Skills

- Excellent written and verbal communication.




- Strong networking and relationship-building abilities.
- Good research and storytelling skills.
- Confidence in qualified outreach and follow-ups.
- Ability to draft clear, compelling pitches and announcements.
- Understanding of digital PR, media outreach, and influencer collaborations.
- Familiarity with Google Docs, spreadsheets, and professional networking platforms.

Eligibility

- Bachelor's degree in Mass Communication, Journalism, Public Relations, Marketing, or a related field.
- Freshers with strong writing and communication skills may apply.
- Experience in PR, media relations, or creator outreach is an advantage.

Key Performance Indicators (KPIs)

- Relevant media and publication opportunities generated.
- Successful media placements and brand mentions.
- Qualified partnerships and collaborations established.
- Response and conversion rates from outreach.
- Quality and consistency of external brand communications.

Important distinction: PR should focus primarily on reputation, media relationships, and external communications. Influencer campaigns may be shared with marketing, but the two roles should have clearly defined responsibilities.

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

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