- Create and run Meta ads on Facebook and Instagram.
- Plan ad campaigns targeting the right audience.
- Create ad creatives, copy and lead generation forms.
- Monitor ad performance, budget and cost per lead.
- Maintain and track all incoming leads in a Google Sheet or CRM.
- Call leads to check their requirements and relevancy.
- Follow up with potential clients and identify qualified leads.
- Optimise ads based on lead quality and performance to generate better results.