To maintain positive relationships between the school, parents, students, staff, and the general public. The Public Relations Officer is responsible for handling parent enquiries, addressing concerns, promoting the school's reputation, supporting admissions, and ensuring effective communication between the school and its stakeholders.

2. Key Roles and Responsibilities

A. Parent Relationship Management

- Act as the primary point of contact for parents regarding general enquiries, feedback, and concerns.
- Address parent grievances professionally and coordinate with the concerned departments for timely resolution.
- Maintain a parent feedback and complaint register and monitor the status of pending issues.
- Conduct regular follow-ups with parents to ensure satisfaction and build long-term relationships.
- Support the Principal and management in handling sensitive parent-related matters.

B. Admissions and Enquiry Management

- Handle admission enquiries through phone calls, walk-ins, emails, and other communication channels.
- Explain the school's curriculum, facilities, academic programmes, and admission procedures to prospective parents.
- Follow up with prospective parents and support the admissions team in converting enquiries into admissions.
- Coordinate school visits, campus tours, parent interactions, and admission counselling sessions.
- Maintain accurate records of enquiries, follow-ups, admissions, and conversion rates.

C. Public Relations and School Branding

- Develop and maintain positive relationships with parents, alumni, local communities, and other stakeholders.
- Support the promotion of the school's achievements, events, academic results, and extracurricular activities.
- Coordinate with the marketing team to communicate school updates and promotional activities.
- Assist in preparing newsletters, announcements, circulars, invitations, and other communication materials.
- Protect and enhance the reputation of the institution through professional communication and relationship management.

D. Communication and Coordination

- Ensure timely communication of school announcements, events, meetings, and key updates to parents.
- Coordinate parent-teacher meetings, orientation programmes, open houses, and other school events.
- Liaise with the Principal, teachers,



administrative staff, and management to resolve parent-related issues.
- Ensure that all communication is accurate, courteous, and aligned with school policies.
- Maintain confidentiality when handling student information, parent complaints, and sensitive matters.

E. Feedback and Reporting

- Collect and analyse parent feedback to identify areas for improvement.
- Prepare periodic reports on parent complaints, enquiry status, admissions support, and feedback.
- Track complaint resolution timelines and escalate unresolved or sensitive issues to the appropriate authority.
- Maintain records of parent interactions, meetings, enquiries, and resolutions.
- Recommend improvements to strengthen parent satisfaction and the school's public image.

F. Event and Community Engagement

- Assist in organising annual days, cultural programmes, sports days, exhibitions, orientations, and other school events.
- Coordinate invitations and communication with parents, guests, alumni, and community representatives.
- Support initiatives that improve the school's visibility and reputation in the local community.
- Ensure a welcoming and professional experience for visitors to the campus.

3. Educational Qualification

- Bachelor's degree in Public Relations, Mass Communication, Journalism, Business Administration, or a related field.
- Candidates with relevant experience in school administration, customer relationship management, admissions, or hospitality may also be considered.

4. Experience

- Minimum 2–5 years of experience in Public Relations, Parent Relationship Management, Customer Relationship Management, or Admissions.
- Experience working in a CBSE, Matriculation, or other school environment is preferred.
- Freshers with excellent communication and interpersonal skills may be considered for junior-level positions.

5. Required Skills and Competencies





- Excellent verbal and written communication skills in English and Tamil.
- Strong interpersonal, relationship-building, and conflict-resolution skills.
- Ability to handle parent complaints patiently and professionally.
- Good presentation, counselling, and negotiation skills.
- Proficiency in MS Office, Excel, email, and digital communication tools.
- Strong follow-up, coordination, and record-maintenance skills.
- Ability to manage multiple tasks and meet deadlines.
- Professional appearance, positive attitude, and a service-oriented mindset.
- Ability to maintain confidentiality and handle sensitive situations tactfully.

6. Key Performance Indicators (KPIs)

The performance of the Public Relations Officer will be evaluated based on:

- Parent satisfaction and feedback scores.
- Number of parent complaints resolved within the prescribed timeline.
- Timeliness and effectiveness of parent communication.
- Admission enquiry follow-up and conversion support.
- Accuracy and completeness of parent interaction records.
- Effectiveness in coordinating parent meetings and school events.
- Reduction in repeated complaints and unresolved issues.
- Quality of coordination with the Principal, teachers, and administrative team.
- Contribution to the school's reputation and parent retention.
- Timely submission of reports to the reporting authority.

7. Personal Attributes

- Patient, approachable, and empathetic.
- Proactive in identifying and resolving issues.
- Responsible, organised, and detail-oriented.
- Diplomatic and professional in handling difficult situations.
- Committed to maintaining the school's values, standards, and reputation.

8. Working Conditions

- Full-time position based at the assigned school campus.
- May be required to work during parent meetings, admissions, school functions, and special events.
- Must adhere to the institution's policies, communication protocols, and code of conduct.

Note: The Public Relations Officer is expected to represent the school professionally, maintain strong parent relationships, and contribute to improved parent satisfaction, admissions support, and institutional reputation.

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Public Relations Officer (Tiruchirappalli)
🏢 TAAC Institutions
📍 Tiruchirappalli