CTC: Upto 10 LPA

Company Description Kinetic Age specializes in one-on-one, home-based personal training for seniors, focusing on mobility, strength, balance, and overall health. Expert trainers design tailored fitness programs that enhance independence, help prevent injuries, and support healthy aging. Services include personal training for adults 55+, targeted mobility and flexibility training, and strength and balance programs.

The team also offers prehab and rehab support, along with customized nutrition plans that complement each client’s fitness goals. Applicants join a mission-driven company dedicated to improving quality of life for older adults through personalized wellness solutions.

Role Description The Digital Marketing Manager (Meta and Google) is a full time, on-site role based in Bengaluru, responsible for driving brand awareness and qualified leads for Kinetic Age’s senior-focused fitness services. This role manages and optimizes paid campaigns on Meta (Facebook, Instagram) and Google platforms, including search, display, and remarketing, ensuring strong ROI and performance against key metrics. Day-to-day responsibilities include planning and executing digital marketing strategies, managing ad budgets, conducting A/B tests, monitoring web analytics, and refining campaigns to improve conversions.

The role also involves coordinating social media marketing initiatives, collaborating with internal stakeholders to align messaging,



and preparing performance reports and insights for leadership.

The Digital Marketing

Manager will contribute to overall marketing planning and support local campaigns and partnerships that build Kinetic Age’s presence in Bengaluru.

Qualifications

- Strong skills in Digital Marketing and Marketing, with experience creating and executing integrated online campaigns.
- Proficiency in Social Media Marketing, especially managing and optimizing Meta (Facebook and Instagram) campaigns.
- Hands-on expertise in Lead Generation through paid media, landing page optimization, and funnel management.
- Ability to use Web Analytics tools (e.g., Google Analytics, Meta Business Suite) to track performance and guide decisions.
- Experience managing Google Ads (search and display), including keyword research, bidding strategies, and campaign optimization.
- Proven ability to work with data, interpret metrics, and present clear performance reports and recommendations.
- Strong communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital advertising or analytics are an advantage.
- Previous experience in health, fitness, wellness, or senior-focused services is beneficial but not required.

📌 Digital Marketing Manager (meta and google) (Bengaluru)
🏢 Kinetic Age
📍 Bengaluru