Senior SEO ExecutiveTechbook Technologies

Experience: 3–6 years

Employment Type: Full-time, Permanent

Work Mode: Remote

Industry: Digital Marketing / Advertising & Marketing

About Techbook TechnologiesTechbook Technologies is a digital agency helping businesses grow through customised marketing and technology solutions. Our services include social media management, website design and development, lead generation, graphic design, digital marketing, SEO and SEM.

We combine creative thinking with technical expertise to deliver measurable results for clients across industries. Our approach centres on understanding each client’s business, communicating transparently and building long-term partnerships.

About the RoleWe are looking for a Senior SEO Executive who can independently plan, execute and manage SEO strategies for multiple client websites.

The role requires hands-on expertise in technical SEO, on-page optimisation, keyword research, content strategy, ethical link building and performance analysis. You will identify growth opportunities, implement improvements, coordinate with content and development teams, and translate SEO performance into clear recommendations for clients.

Success in this role means improving relevant organic visibility, attracting the right audience and generating measurable enquiries and conversions.

Key ResponsibilitiesSEO Strategy and Client Account Management

- Develop customised SEO strategies based on each client’s business objectives, target audience, competition and website performance.
- Manage multiple client accounts with clear monthly plans, priorities, deliverables and implementation trackers.
- Conduct competitor research, identify opportunities and adjust strategies based on evidence.
- Own assigned SEO activities from initial audit through implementation, verification and reporting.

Keyword Research and Content Optimisation

- Conduct keyword research covering search intent, relevance, competition and commercial opportunities.
- Map keywords to appropriate pages and identify content gaps, overlapping pages and keyword cannibalisation.
- Prepare actionable content briefs for service pages, landing pages, blogs and other website content.
- Optimise titles, meta descriptions, headings, URLs, images, internal links and page content.
- Work with writers to improve content accuracy, usefulness, structure and alignment with user intent.
- Review and update existing content to improve relevance and performance.

Technical SEO





- Conduct detailed technical audits using appropriate crawling and diagnostic tools.
- Identify and address crawling, indexing, sitemap, robots.txt, canonicalisation and redirect issues.
- Review broken links, duplicate content, site architecture, mobile usability and structured data.
- Assess page speed and Core Web Vitals, working with developers on necessary improvements.
- Implement changes within available CMS access and coordinate technical fixes with the development team.
- Verify completed changes and monitor their effect.
- Support website launches, redesigns and migrations through SEO checks, redirect mapping and post-launch monitoring.

Off-Page and Local SEO

- Develop relevant, ethical link-building and outreach initiatives.
- Analyse backlink profiles, identify potentially problematic patterns and recommend appropriate action.
- Assess link opportunities based on relevance, credibility and potential value.
- Manage Google Business Profile optimisation and local listing accuracy where relevant.
- Support location-page optimisation and monitor local search performance for applicable clients.

Analytics, Conversion Tracking and Reporting

- Monitor performance using Google Analytics 4, Google Search Console and relevant SEO tools.
- Analyse organic traffic, search queries, landing pages, rankings, click-through rates and conversions.
- Set up or coordinate tracking for agreed actions such as enquiries and form submissions, and validate tracking accuracy.
- Prepare weekly updates and monthly reports covering results, completed work, issues and next steps.
- Investigate performance changes and distinguish findings from assumptions.
- Recommend improvements that connect organic traffic with business outcomes.

Collaboration and Client Communication

- Work closely with content writers, designers, developers and account managers.
- Participate in client review calls and explain SEO findings in clear, practical language.
- Communicate implementation requirements, dependencies and timelines.
- Maintain documentation and share relevant learnings with the team.
- Guide junior team members where required.

Search Developments and Responsible AI Use





- Stay informed about search engine guidance, algorithm developments and changing search behaviour.
- Evaluate opportunities relating to AI-powered search and content discovery.
- Use AI tools responsibly for research, analysis and workflow support, with human verification of accuracy and quality.

Required Skills and Qualifications
- 3–6 years of hands-on SEO experience with demonstrable results.
- Solid practical knowledge of technical, on-page and off-page SEO.
- Experience independently managing multiple websites or client accounts.
- Proficiency in Google Analytics 4 and Google Search Console.
- Hands-on experience with tools such as Semrush, Ahrefs, Screaming Frog or equivalent platforms.
- Strong understanding of keyword research, search intent, content optimisation and internal linking.
- Working knowledge of HTML, CSS, website structure and CMS platforms such as WordPress.
- Ability to identify technical issues and communicate clear implementation instructions.
- Strong analytical, problem-solving, written communication and presentation skills.
- Ability to prioritise tasks, meet deadlines and work independently in a remote environment.
- Bachelor’s degree in Marketing, Communications, IT or a related field, or equivalent practical experience.

Preferred Experience
- Previous experience in a digital marketing agency.
- SEO experience with B2B, service-based or lead-generation websites.
- Familiarity with Google Tag Manager and Looker Studio.
- Experience with local SEO, website migrations or international SEO.
- Understanding of conversion rate optimisation and landing-page performance.
- Familiarity with how social media and other marketing channels support content distribution and brand visibility.

Performance ExpectationsPerformance will be assessed against agreed client-specific baselines and objectives, including:
- Growth in relevant organic traffic and search visibility.
- Organic enquiries, conversions and lead quality where measurable.
- Performance of priority pages and target search queries.
- Resolution of technical issues and completion of planned improvements.
- Content optimisation outcomes.
- Timely delivery, reporting accuracy and client communication.

Application RequirementsPlease share your updated CV and two relevant SEO case studies or work samples. For each example, explain the starting position, your responsibilities, actions taken, timeframe and measurable results.
- Confidential client information may be anonymised.

📌 Senior SEO Executive (India)
🏢 Techbook Technologies
📍 India