About HNS GoldHNS Gold Pvt. Ltd. is a growing company specializing in gold and silver buying, gold loan settlement, and customer-focused financial services.

We purchase gold and silver from customers at competitive rates based on prevailing market prices, with a transparent valuation process and prompt payment.

As part of our business expansion in Guwahati, we are looking for experienced, result-oriented Senior Branch Managers with a strong background in the Gold Loan Industry to lead branch operations, drive business growth, and build high-performing teams.

Key Responsibilities1. Branch Business Development & Target Achievement

- Take complete ownership of branch business performance, profitability, and growth.
- Drive monthly and daily business targets for gold buying, silver buying, gold loan settlement, and other company products.
- Develop and execute effective business generation strategies to consistently achieve branch targets.
- Identify high-value customers and generate business through direct customer meetings, referrals, and local market activities.
- Monitor business pipelines, customer appointments, and prospective transactions to ensure timely closures.

2. Customer Acquisition & Sales Conversion

- Generate new business through customer acquisition, existing customer engagement, and referral development.
- Ensure effective handling and conversion of walk-in customers, digital leads, and customer enquiries.
- Personally handle high-value customers, critical negotiations, and business closures.
- Build strong relationships with customers to encourage repeat transactions and referrals.
- Conduct field visits, customer meetings, and local business development activities as required.

3.



Team Leadership & Performance Management

- Lead, motivate, train, and monitor the branch team.
- Assign individual targets and monitor daily productivity and performance.
- Conduct daily business reviews and ensure effective follow-up on commitments.
- Coach team members on customer handling, sales conversion, and business development.
- Build a performance-driven culture with clear accountability and teamwork.

4. Branch Operations & Compliance

- Oversee daily branch operations, customer service, transaction processing, and documentation.
- Ensure adherence to company policies, KYC requirements, valuation procedures, and internal controls.
- Coordinate with the Operations Department for transaction approvals and operational matters.
- Maintain proper records, transaction accuracy, security procedures, and audit readiness.
- Ensure high standards of customer service and operational discipline.

5. Local Market Development

- Develop strong business networks within the branch catchment area.
- Establish relationships with potential customers and relevant local business contacts.
- Monitor competitor activities, local market opportunities, and customer requirements.
- Execute local marketing initiatives to increase branch visibility, customer footfall, and business volume.

6. MIS Reporting & Business Reviews





- Prepare and submit daily business reports, sales pipelines, and performance updates.
- Track business targets, walk-ins, conversion ratios, lead follow-ups, and customer acquisition.
- Identify performance gaps and implement corrective action plans.
- Coordinate with Area Sales Managers and senior management to achieve business objectives.

Required Qualifications & Experience
- Bachelor's degree in any discipline.
- Minimum 3- 5 years of relevant experience in the Gold Loan Industry.
- Previous experience as a Branch Manager, Senior Branch Manager, or in a comparable branch leadership role within the gold loan sector.
- Proven track record of branch business development, target achievement, and team management.
- Strong knowledge of gold loan business operations, gold valuation processes, customer acquisition, and KYC requirements.
- Experience in handling branch sales, high-value customers, and business conversion.
- Valuable understanding of the Kolkata market and local customer segments.
- Proficiency in CRM systems, MS Excel, and business reporting.

Preferred Candidate Profile
- Professionals currently working or previously employed in established gold loan companies, NBFCs, or relevant financial services organizations.
- Strong business development orientation with the ability to generate business independently.
- Excellent communication, negotiation, customer relationship management, and leadership skills.
- Ability to work in a target-driven business environment.
- Willingness to undertake local market visits and customer meetings.
- Experience managing branch profitability and building productive sales teams.

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📌 Senior Branch Manager (Guwahati)
🏢 HNS GOLD
📍 Guwahati