– Performance Marketer Specialist

Location: Bhopal, Madhya Pradesh

Experience: 2–3 Years

Employment Type: Full time

Important Requirement – Mobile App Marketer Experience

- Minimum 1 year of hands-on experience managing and optimizing paid marketing campaigns for mobile applications.
- Candidates should have experience generating app installs through paid marketing campaigns and be able to share the approximate total number of installs generated or managed.
- Candidates should mention their app install achievements, such as 100K, 500K, or 1 million+ paid installs, along with campaign performance metrics such as Cost Per Install (CPI) and advertising spend.
- Experience working with mobile app user acquisition, registrations, and revenue-driven campaigns is essential.

Role Overview

We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Meta Ads and Google Ads for our e-commerce website and mobile application.

In this role, you will own performance metrics, manage audience targeting and campaign scaling, conduct continuous A/B testing, and collaborate cross-functionally to drive app installs, registrations, user acquisition, and revenue growth.

Key Roles & Responsibilities

1. Campaign Management & Optimization

- Plan, execute, and optimize high-ROI performance marketing campaigns across Meta Ads and Google Ads for both the e-commerce website and mobile application.
- Drive key growth metrics, including app installs, user acquisition, registrations, and revenue through data-driven optimization strategies.

2. Metrics & Performance Ownership

- Own, monitor, and continuously improve core business and unit economics metrics, including ROAS, Revenue, CAC,



CPA, CPI, LTV, and user retention.
- Track performance daily, analyze campaign data, and deliver actionable insights through structured, regular reporting.

3. Audience Strategy & Growth Scaling

- Direct and refine audience targeting, remarketing tactics, lookalike audiences, and full-funnel campaign scaling strategies.
- Lead continuous A/B testing across ad creatives, target audiences, bidding strategies, and landing pages to improve conversion rates and overall performance.

4. Cross-Functional Collaboration

- Work closely with Product, Creative, Sales, and Tech teams to optimize conversion funnels and enhance overall user journeys.

Key Requirements & Qualifications

1. Experience

- 2–3 years of Performance Marketing experience within a digital marketing agency setting.
- Minimum 1 year of hands-on experience directly managing and optimizing app marketing campaigns.

2. Platform & Domain Expertise

- Deep, practical knowledge and strong execution skills on Meta Ads Manager and Google Ads platforms.
- Good understanding of conversion funnels, event tracking setups, attribution models, and campaign measurement frameworks.

3. Analytics & Tool Proficiency

- Proven experience utilizing mobile and web attribution/analytics tools, specifically Google Analytics 4 (GA4).
- Excellent analytical abilities with advanced Excel skills, including VLOOKUP, pivot tables, and complex formulas.

4. Performance Measurement

- Ability to analyze and present app install performance, including total paid installs generated, average CPI, campaign spend, and conversion performance.
- Strong understanding of user acquisition, app registrations, revenue generation, and campaign profitability.

📌 Performance Marketing Specialist (Bhopal)
🏢 Katyayani Organics
📍 Bhopal