Head 360 Marketing (Brand, Digital Growth)

- Location: Mira - Bhayander

- Experience: 15+ Years

- Industry:

Education / EdTech Preferred

Key Responsibilities
- Develop and execute comprehensive 360 marketing strategies covering digital, ATL, BTL, offline and brand marketing.
- Strengthen brand positioning, visibility, reputation and digital presence.
- Lead performance marketing campaigns across Google Ads, Meta Ads, YouTube and LinkedIn.
- Oversee SEO, SEM, SMM, PPC, content marketing, email marketing and marketing automation.
- Drive quality lead generation, student admissions, customer acquisition and conversions.
- Develop innovative marketing campaigns, influencer collaborations, events and strategic partnerships.
- Lead social media marketing, creative content, video marketing and digital branding initiatives.
- Monitor marketing KPIs including CPL, CPA, CAC, ROAS, ROI and conversion rates.
- Optimise website performance, landing pages, digital campaigns and marketing funnels.
- Collaborate with Admissions, Sales, Creative, Content and Digital teams to achieve business objectives.
- Manage marketing budgets, agencies,



vendors and overall campaign performance.
- Lead and mentor the marketing team while presenting strategies and growth plans to senior management.

### Candidate Profile
- 15+ years of experience in Marketing, Branding, Digital Marketing or related fields.
- Proven experience in a senior marketing leadership / Head-level role.
- Solid expertise in 360 marketing, brand building, performance marketing and lead generation.
- Proficiency in Google Ads, Meta Ads, SEO, SEM, social media and marketing analytics.
- Experience with Google Analytics 4, CRM, marketing automation and campaign optimisation.
- Exposure to influencer marketing, creative campaigns and integrated marketing strategies.
- Strong leadership, creativity, analytical thinking and communication skills.
- Proven track record of managing marketing teams, budgets and delivering measurable business growth.
- Education: MBA / PG in Marketing or a related field preferred

Contact Us : (phone hidden) Email ID : [email protected]

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📌 Marketing Head (Mira Bhayandar)
🏢 INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
📍 Mira Bhayandar