About the Role

We are seeking an entrepreneurial, commercially minded Head – Marketing & Growth to turn our established brand, expertise and client credibility into greater market visibility and a consistent pipeline of qualified enterprise opportunities. This is a strategy-and-hands on execution leadership role: set direction, build scalable systems and drive results through a lean internal team and specialist partners.

Responsibilities

- Growth strategy: Own an integrated B2B marketing roadmap across India and relevant international markets, aligned to business priorities and measurable pipeline outcomes.
- Account-based marketing (ABM): Build a focused named-account programme targeting CHROs, HR/L&D; leaders and senior business decision-makers; develop multi-stakeholder engagement and nurture journeys.
- Demand generation: Establish repeatable inbound and outbound marketing programmes, working closely with business development to improve lead quality, qualification, handover and opportunity creation.
- Brand and thought leadership: Sharpen positioning and amplify founder expertise, original insights, client success stories, research, events and podcast content to build trust and demand.
- SEO and digital growth: Set the strategic direction for search visibility, content, website conversion and AI-era discoverability; manage technical execution through specialists or agencies.
- Marketing operations: Build useful Zoho CRM-linked reporting, marketing automation and performance dashboards; assess channel effectiveness and optimise spend.




- Leadership and delivery: Prioritise high-impact work, manage a lean team and external partners, and create a disciplined rhythm of experimentation, review and improvement.
- What Success Looks Like
- First 90 days: Audit current activity; agree target segments and priority accounts; deliver a practical growth roadmap, clear KPIs and a baseline dashboard.
- By 6 months: Results from a structured ABM and nurture engine; improve qualified inbound conversion and account engagement; establish regular sales–marketing pipeline reviews.
- By 12 months: Demonstrate a stronger flow of sales-accepted opportunities, improved organic visibility and a measurable marketing contribution to enterprise pipeline.

Qualifications

Not specified.

Required Skills

- 10–15 years of relevant B2B marketing experience, including ownership of growth or demand-generation programmes and cross-functional delivery.
- Experience in professional services, consulting, leadership development, HRTech or enterprise SaaS; understanding of complex, relationship-led B2B buying cycles.
- Hands-on success with ABM, LinkedIn-led engagement, lifecycle/email programmes, content strategy, SEO direction and marketing analytics.
- Ability to influence senior stakeholders, lead small teams and agencies, and operate effectively in a founder-led business with disciplined budgets.
- Strategic thinker, solid communicator and accountable operator who connects marketing activity to qualified opportunities rather than vanity metrics.

📌 Head of Marketing (India)
🏢 Smart Moves Talent Crafters
📍 India