Key Responsibilities

- Develop complete brand identities from scratch, including logo design, typography, colour systems, visual language, and brand guidelines.
- Understand brand positioning, target audiences, brand personality, and market requirements before developing visual concepts.
- Create comprehensive brand identity systems and brand guidelines.
- Conduct competitor analysis and market research to understand industry trends, competitor branding, visual positioning, and identify opportunities to create a distinctive brand identity.
- Develop brand stationery, marketing collaterals, and other brand communication materials.
- Ensure visual consistency across all brand touchpoints.
- Conceptualise and design packaging for food products, beverages, snacks, skincare, cosmetics, wellness, and lifestyle brands.
- Design various packaging formats, including pouches, cartons, boxes, bottles, jars, labels, wrappers, sleeves, and containers.
- Have a strong understanding of packaging hierarchy, information architecture, typography, and visual communication.
- Understand packaging structures, dimensions, dielines, layouts, and technical packaging specifications.
- Prepare production-ready packaging artwork with proper bleeds, margins, colour profiles, and print specifications.
- Understand different printing methods, materials, finishes, and packaging substrates.
- Create packaging mockups and product visualisations.
- Coordinate with printing vendors whenever required.
- Design premium social media creatives for Instagram, Facebook, and other digital platforms.
- Create product promotions, campaign creatives, advertisements,



banners, and marketing collaterals.
- Maintain brand consistency across digital communication.
- Translate brand identities into engaging digital visual experiences.
- Design visually appealing website layouts, banners, and web graphics aligned with the brand’s visual identity.
- Create website banners, homepage sliders, landing page visuals, promotional sections, and campaign graphics.
- Develop layouts for e-commerce websites, product pages, category pages, and brand websites.
- Understand visual hierarchy, typography, spacing, composition, and user experience principles.
- Design website graphics that are engaging, conversion-focused, and consistent with the overall brand language.
- Create digital assets for website launches, product launches, seasonal campaigns, and promotional activities.
- Work closely with the website development team to ensure designs are technically feasible and accurately implemented.
- Research industry trends, competitors, design references, and market positioning.
- Develop creative concepts and mood boards for branding and packaging projects.
- Present design concepts and incorporate client feedback.
- Manage multiple projects independently while maintaining quality and deadlines.
- Maintain organised, editable, and production-ready design files.

About Company: Lead Nexus is a creative branding and social media agency dedicated to helping brands build a solid and meaningful presence in the digital world. We believe that a powerful visual identity and clear communication are the foundation of every successful brand.

📌 Graphic Designer (Branding, Packaging & Digital Design) in Pune
🏢 LeadNexus
📍 Pune