GoHighLevel (GHL) CRM System Analyst – Advanced Automation & Customer Journey Specialist

Company: Cogncise Business Services Pvt Ltd.

Job Location: Margao, South Goa (Work from Office)

Experience: Minimum 4+ Years

Employment Type: Full-Time

Joining: Immediate / ASAP

Industry Preference: Energy Sector, Online Travel Agency (OTA), Travel & Tourism, Retail, E-commerce

About the Role

Cogncise is seeking a highly skilled, hands-on GoHighLevel (GHL) CRM System Analyst with extensive experience designing, implementing, maintaining, and optimising complex CRM architectures, end-to-end (E2E) sales pipelines, customer journeys, marketing automation workflows, and advanced email marketing campaigns.

The ideal candidate must have robust technical expertise in GoHighLevel CRM, with the ability to independently develop sophisticated, multi-stage automation systems that support customer acquisition, lead nurturing, sales conversions, booking management, customer retention, and repeat business.

We are looking for a technical CRM specialist and automation architect, not just a CRM administrator.

Key Responsibilities

1. Advanced GoHighLevel CRM Architecture & Management

- Design, build, maintain, and optimise multiple E2E CRM pipelines across different business functions.

- Configure advanced GHL workflows, triggers, conditional logic, custom fields, tags, smart lists, custom objects (where supported), and opportunity management.

- Build scalable CRM structures supporting multiple brands, business units, geographical markets, and customer segments.

- Maintain CRM data integrity, contact lifecycle management, deduplication, lead scoring, and automated segmentation.

- Troubleshoot complex workflow failures, integration issues, and automation bottlenecks.

2. End-to-End Customer Journey Automation

Design and implement complete customer lifecycle journeys, including:

- Lead Capture → Qualification → Nurturing → Conversion

- Customer Enquiry → Quotation → Follow-up → Booking → Confirmation

- Abandoned Enquiry / Booking Recovery

- Payment Pending → Reminder → Escalation → Resolution

- Pre-Travel → During Travel → Post-Travel Engagement

- Customer Feedback → Reviews → Retention → Repeat Booking

- Upselling, Cross-selling, Loyalty, and Referral Campaigns

- Inactive Customer Re-engagement and Win-back Campaigns

Develop complex automations using If/Else conditions, Wait steps, branching logic, webhooks, API integrations, dynamic segmentation, and event-based triggers.

3. Advanced Email Marketing & Template Development

- Independently design and create professional, responsive, conversion-focused HTML email templates using GHL.





- Build automated email sequences, drip campaigns, promotional newsletters, transactional communications, and lifecycle campaigns.

- Implement dynamic personalisation, custom values, conditional content where supported, and audience-specific messaging.

- Configure advanced segmentation, A/B testing, campaign scheduling, and behavioural triggers.

- Manage email authentication and deliverability, including SPF, DKIM, DMARC, bounce management, and sender reputation.

- Optimise email campaigns based on open rates, click-through rates, conversions, and revenue attribution.

- Develop country-specific email marketing journeys for India, Australia, and other international markets.

4. Complex Workflow Automation & System Integrations

- Build sophisticated multi-step and multi-pipeline automations within GoHighLevel.

- Integrate GHL with external booking platforms, websites, payment gateways, email services, and third-party applications.

- Work with REST APIs, webhooks, JSON payloads, and integration platforms such as Make, Zapier, or n8n.

- Implement automation error handling, retry logic, duplicate prevention, and escalation workflows.

- Design event-driven customer journeys using booking status, payment status, customer behaviour, and engagement data.

- Coordinate with developers and external technology vendors for custom integrations.

5. Reporting, Analytics & CRM Optimisation

- Create CRM dashboards for lead conversion, pipeline performance, campaign effectiveness, and customer retention.

- Track customer acquisition, funnel leakage, response times, automation success rates, and revenue attribution.

- Conduct regular CRM audits, workflow testing, and performance optimisation.

- Prepare weekly and monthly CRM performance reports with actionable recommendations.

- Document workflows, integration logic, system configurations, and standard operating procedures (SOPs).

Required Qualifications & Experience

Mandatory Requirements:

- Minimum 4 years of relevant CRM implementation and automation experience, including substantial hands-on GoHighLevel experience.

- Proven ability to independently architect and manage multiple complex E2E CRM pipelines.

- Advanced knowledge of GoHighLevel Workflows, Opportunities, Funnels, Email Marketing, Triggers, and Automation.





- Strong practical experience building multi-branch customer journeys with conditional and behavioural automation.

- Hands-on experience creating responsive HTML email templates and automated email marketing sequences.

- Working knowledge of APIs, webhooks, JSON, and third-party integrations.

- Experience in CRM reporting, campaign analytics, troubleshooting, and data management.

- Strong analytical thinking, problem-solving skills, and attention to detail.

- Ability to take full ownership of CRM implementation, maintenance, and continuous improvement.

Preferred Experience:

- Previous experience in an Energy Sector, OTA, travel agency, tourism, hospitality, retail, or e-commerce business.

- Familiarity with travel enquiry, quotation, booking, payment, cancellation, and refund workflows.

- Experience with multi-country CRM automation and customer segmentation.

- Knowledge of AI-powered lead qualification, conversational automation, and advanced marketing personalisation.

- Experience integrating GHL with external booking engines, payment systems, and customer support platforms.

What We Expect The successful candidate should be capable of independently:

1. Building a complete multi-pipeline CRM architecture from scratch.

1. Designing and deploying complex customer journey automations.

1. Creating high-quality marketing email templates without depending entirely on a design team.

1. Connecting GHL with external platforms through APIs and webhooks.

1. Identifying CRM inefficiencies and implementing measurable improvements.

1. Managing multiple workflows simultaneously with proper documentation, testing, and monitoring.

Selection Process

Shortlisted candidates will be required to complete a practical GoHighLevel technical assessment, demonstrating:

- Creation of an E2E travel customer journey.

- Development of a multi-branch automation workflow.

- Creation of a professional marketing email template.

- Configuration of a webhook or API-based automation.

- Troubleshooting an existing CRM workflow.

Why Join Cogncise?

- Opportunity to build and own advanced CRM automation systems for a growing international travel platform.

- Exposure to Energy Sector, OTA, retail, travel booking, customer lifecycle, and AI-driven marketing automation.

- Work directly with business and technology leadership.

- Opportunity to design scalable CRM solutions across multiple international markets.

Apply Now

Position: GoHighLevel CRM System Analyst

Location: Margao, South Goa – On-site

Experience: Minimum 4+ Years

Joining: Immediate / ASAP

Salary: Competitive, based on technical expertise and experience.

📌 GoHighLevel (GHL) CRM System Analyst (Margao)
🏢 Cogncise
📍 Margao