Job Purpose

This role is responsible for managing digital marketing initiatives across Astral brands, including website management, SEO, social media, digital campaigns, and lead generation activities to enhance brand visibility, strengthen customer engagement, improve digital performance, and ensure effective execution of digital marketing strategies.

Key Responsibilities

Strategic

- Develop and implement digital marketing plans aligned with brand objectives and business requirements.
- Drive website optimization, SEO, & social media initiatives to strengthen digital presence & customer engagement.
- Identify opportunities to improve digital campaign effectiveness, lead generation, and user experience.
- Ensure consistent digital brand communication across multiple platforms and business divisions.

Financial

- Manage allocated digital marketing budgets and ensure effective utilization of campaign resources.
- Monitor campaign expenditure,



performance, and return on marketing investments.
- Identify cost optimization opportunities through effective agency and campaign management.

Operational

- Manage website updates, landing pages, and digital platform performance across Astral brands.
- Execute SEO initiatives to improve organic traffic, keyword rankings, and search visibility.
- Manage social media content and brand communication across multiple brands and leadership profiles.
- Plan and execute digital campaigns across Google, Meta, YouTube, LinkedIn, and other platforms.
- Monitor campaign performance, engagement, and lead generation to drive improvements.
- Coordinate with internal teams and agencies to ensure timely execution and digital optimization.

📌 Digital Marketing Manager (Ahmedabad)
🏢 Astral Adhesives
📍 Ahmedabad