Job Title: Digital Marketing & Content Specialist

•⁠ ⁠Location: In office Hyderabad, India

•⁠ ⁠Employment Type: Full-Time / Contract

•⁠ ⁠Experience Level: 2–4 Years

Job Overview

We are looking for a versatile and creative Digital Marketing & Content Specialist to own our online presence, build brand awareness, and drive inbound growth. In this role, you will manage end-to-end digital marketing initiatives, design marketing assets, run social media channels, write SEO-friendly copy, and optimize our content strategy.

Key Responsibilities

•⁠ ⁠Digital Marketing & Strategy:

o Plan, execute, and monitor digital marketing campaigns across web, search, and social channels to drive lead generation and brand awareness.

o Track performance metrics and analytics (using tools like Google Analytics) to report on ROI and continuously improve campaign performance.

•⁠ ⁠Social Media Management:

o Manage and grow company social media profiles (LinkedIn, Instagram, X/Twitter, Facebook, etc.) with a consistent posting and engagement schedule.

o Community management: respond to comments, direct messages, and monitor social sentiment.

•⁠ ⁠Content Writing & SEO Fundamentals:

o Write, edit, and proofread engaging copy for blogs, website landing pages, email blasts,



and social media posts.

o Apply on-page SEO best practices (keyword research, meta tags, headers, and internal linking) to boost organic search visibility.

•⁠ ⁠Digital Design:

o Create eye-catching visual assets for social media posts, ad banners, email newsletters, and blog graphics using tools like Canva, Adobe Photoshop, or Figma.

o Maintain brand consistency across all digital and print-ready collateral.

Qualifications & Required Skill Set

•⁠ ⁠Experience: 2+ years of hands-on experience handling digital marketing, social media, and content creation.

•⁠ ⁠Core Skills:

o Working knowledge of digital marketing campaigns and lead generation funnels.

o Proficiency in basic digital design (Canva, Adobe Creative Suite, or similar).

o Strong social media management experience with an understanding of platform algorithms.

o Solid understanding of SEO fundamentals (keyword research tools like SEMrush, Ahrefs, or Google Keyword Planner).

o Exceptional content writing and copywriting skills with a sharp eye for grammar and tone.

•⁠ ⁠Tools: Familiarity with Google Analytics, CMS platforms (like WordPress), and social scheduling tools.

📌 Digital Marketing & Content Specialist (Hyderabad)
🏢 FRUITLINK TECHNOLOGIES PRIVATE
📍 Hyderabad