About Us and the Role

Thick&Thin; Media is a full-suite event marketing agency that lives and breathes events, experiences, and culture. We specialize in building immersive festivals, exhibitions, and live properties that people remember. Our work includes large-scale experiential IPs such as Van Gogh Immersive, Indian Sneaker Festival, and several major cultural and lifestyle events across India.

We're looking for a Business Development Executive to work the front lines of our sales engine. This is a high-activity, high-ownership role for someone who can run the sales motion from lead qualification to close, working directly with the founding team.

Key Responsibilities

Pipeline and Lead Management

- Work the full sales pipeline across inbound, outbound, and referral channels
- Qualify incoming leads against the T&T; ICP (event organizers, festival promoters, cultural IPs, D2C brands sponsoring events)
- Run outbound via Apollo, LinkedIn, email, and WhatsApp using curated prospect lists
- Keep the pipeline accurate and updated in Zoho CRM at all times

Closing and Conversion

- Get on discovery calls, understand the client's event, budget, and pain points
- Convert qualified leads into signed engagements
- Draft and send tailored proposals with scope, pricing, and deliverables
- Hit monthly revenue targets tied to collected revenue

Sales Operations

- Follow and improve the T&T; sales playbook: discovery scripts, objection handling, follow-up cadences
- Track and report on funnel metrics weekly: leads,



meetings booked, show rate, close rate, deal value, cycle length
- Own CRM hygiene and follow-up discipline. No lead goes cold without a reason

Market Intelligence

- Feed insights back to the founding team: common objections, pricing resistance, ICP patterns, packaging gaps
- Flag opportunities for referral programs, partnerships, or account expansion

Requirements

- 2-5 years of B2B sales experience in an agency, services, or related environment
- Track record of personally closing deals, not just generating leads
- Experience selling to event organizers, lifestyle brands, F&B;, D2C, or hospitality clients is a solid plus
- Comfortable running both inbound conversion and outbound prospecting
- Hands-on with CRM tooling (Zoho, HubSpot, or similar) and outreach tools like Apollo
- Working understanding of performance marketing metrics (CPC, CAC, ROAS), enough to sell the service credibly
- Strong written and verbal communication. You can hold a call with founders, CMOs, and brand managers without sounding scripted
- Bonus: existing network in the Indian events, lifestyle, F&B;, or D2C ecosystem

What We Offer

- Direct involvement in T&T;'s revenue function with founder-level visibility
- Work on high-profile cultural events and IPs alongside top Indian and global artists
- A small, sharp team and a fast feedback loop on every decision
- Base pay + significant commission component. If you close, you earn well beyond your base

📌 Business Development Executive (Events) (India)
🏢 Thicku0026Thin Media
📍 India