Role Overview:

The Assistant General Manager – Brand Marketing will own and drive key brand initiatives and integrated campaigns for Croma, end-to-end. The role requires strong strategic thinking, consumer understanding and creative judgement, with the ability to translate business priorities into sharp communication strategies and inspiring creative briefs. The AGM will lead creative development and execution, evaluate and elevate ideas, drive agency partners and collaborate with cross-functional teams to deliver campaigns across ATL, digital, social and retail.

The role requires the ability to make clear decisions, challenge thinking where required and take accountability for outcomes, ensuring Croma’s communication is distinctive, relevant and delivers both brand and business impact. The role also requires prior team-handling experience and strong organizational skills, with the ability to manage multiple stakeholders, workstreams and timelines while delivering large-scale, complex campaigns with high standards of execution.

Key Responsibilities:

1. Brand Campaign Execution

- Led large scale creative planning and deployment across Print, OOH, Digital static/video, Visual Merchandising in stores
- Experience with new age Digital advertising and content.
- Experience using AI tools for creative automation
- Lead execution of brand campaigns as per the annual brand calendar and strategic objectives.
- Coordinate with creative and media teams to deliver high-impact brand communication assets.
- Localize campaigns in alignment with regional priorities, store formats, and customer profiles.
- Track adherence to campaign timelines, creative quality, and cost-efficiency targets.
- Consolidate feedback from internal teams and stores for campaign improvement.




- Maintain brand consistency across offline, digital, and experiential platforms.

2. Cross-functional Coordination

- Collaborate with Category Marketing, Catchment Marketing, and Visual Merchandising for integrated rollouts.
- Liaise with the Store Operations team for in-store branding execution and promotional activations.
- Partner with PR and media agencies to support campaign amplification across earned and paid media.
- Support Go-To-Market plans with aligned brand assets and messaging consistency.
- Ensure smooth coordination with the Buying and Merchandising teams for product-led promotions.

3. Creative Development Support

- Contribute to creative briefs in partnership with the Art and Copy teams, reflecting campaign strategy.
- Review all campaign assets for message alignment, creative quality, and brand compliance.
- Provide feedback loops and revisions to ensure campaign readiness before release.
- Manage adaptation of creative assets across formats such as hoardings, social media, print, and POS.
- Maintain a repository of approved creative elements for reuse and consistency.

4. Brand Governance & Reporting

- Ensure brand guideline adherence across all category-level and seasonal campaigns.
- Monitor and track key campaign KPIs such as reach, recall, footfall impact, and engagement.
- Prepare post-campaign reports highlighting performance against brand objectives and benchmarks.
- Contribute to monthly reviews and marketing effectiveness dashboards.
- Highlight market insights, customer feedback, and competitor benchmarking for brand refinement.

5.Team Handling

- Lead and manage Brand Managers with clear priorities and accountability.
- Drive productive delivery across multiple campaigns and workstreams.
- Guide and elevate team output through strong strategic and creative direction.

📌 Assistant General Manager – Brand Marketing (Mumbai)
🏢 Croma
📍 Mumbai