Company Description General Instruments, established in 2005, is a leading manufacturer of scientific and laboratory equipment in India. As an ISO 9001:2008 certified organization, the company serves a wide range of customers, including research labs, quality control labs, petroleum quality assurance labs, pharmaceutical laboratories, and institutional laboratories. Its focus on precision and engineering excellence has made it a preferred supplier for many prominent labs across the country.

General

Instruments is committed to delivering reliable, high-quality products that support innovation and accuracy in scientific work.

Role Description The Area Sales Manager is a full-time, in office role based in Chennai. This position is responsible for driving sales growth for scientific and laboratory equipment within the assigned territory, managing existing accounts, and developing new business opportunities. Day-to-day activities include meeting with clients, conducting product presentations and demonstrations, negotiating pricing and contracts, and ensuring timely order closure and delivery.

The role also involves monitoring market trends, gathering customer feedback, coordinating with internal teams for quotations and technical support,



and preparing regular sales forecasts and performance reports.

The Area Sales

Manager is expected to maintain strong professional relationships, represent the company at industry events, and uphold the organization’s standards of customer service and ethics.

Qualifications

- Proven skills in field sales, account management, and territory development within B2B or industrial products.
- Ability to build and maintain client relationships, conduct product presentations, and negotiate commercial terms.
- Strong communication, interpersonal, and customer service skills, with aptitude for consultative selling.
- Basic understanding of scientific or laboratory equipment and willingness to learn technical product details.
- Proficiency in using CRM tools, MS Office, and preparing sales reports and forecasts.
- Bachelor’s degree in science, engineering, business, or a related field; MBA or equivalent is an advantage.
- Demonstrated ability to work independently, meet targets, and manage time and travel within the assigned region.
- Experience in the laboratory, scientific instruments, or pharmaceutical sector is highly beneficial.

📌 Area Sales Manager (Chennai)
🏢 GENERAL INSTRUMENTS
📍 Chennai