1. Specifications Delivery (60%)

- Ensure regular interaction with assigned Influencer Key Accounts to maintain consistent specifications for Merino range of solutions.
- Cultivate a robust prospect pipeline from the outset by establishing connections with Influencers and converting them into leads through thorough assessment of project requirements for Merino solutions.
- Deliver targeted specification value from assigned Influencer Key Accounts, ensuring a solid foundation for future account potential.
- Achieve Range Specification targets as per the agreed Range Specifications Index of assigned Merino divisions and promote the specification of focused products and solutions.
- Guarantee high-quality specifications with detailed BOQ descriptions and Make-List references of Merino Solutions by closely collaborating with Influencers.
- Monitor reports and ensure timely updates to the CRM, resulting in actionable insights.
- Maintain a healthy Account Activity Ratio.

1. Business Development (20%)

- Execute the business development plan within specified timelines, ensuring Influencers are kept informed about Merino’s range of solutions. This involves updating the Influencer material library with the latest collaterals and incorporating Merino solutions into the Influencers' master BOQ.
- Conduct regular training sessions, Lunch & Learn Sessions, and product trials for Influencers.




- Identify and capitalize on co-creation opportunities with the assigned list of influencers.
- Benchmark Merino products and solutions against competitors, identifying gaps and providing feedback to stakeholders for continuous product positioning improvement.
- - Recommend preferred fabricators, dealers, and contractors, and provide quotes with divisional support.
- Ensure the participation of assigned Influencers in Merino-sponsored events, seminars, meetings, etc.

3) Relationship Management (20%)

- Enhance engagement with identified Key Accounts by serving as the single point of contact and ensuring end-to-end ownership.
- Develop personal connections with multiple stakeholders in the Influencer Firm, including Head of Interior Design/Architecture, Team Leads, Project Heads, BOQ Specialists, and map all details of personnel such as Contact Number, Email Address, Date of Birth, and Special Interests.
- Stay updated on consultant preferences, competitors’ activities, products, and market trends.
- Manage and engage internal stakeholders, including sales, to ensure high serviceability to influencers. This includes addressing customer queries, conducting technical presentations, and providing clarifications.
- Provide support for displacing competitor specifications or securing Merino specifications.
- Collect regular feedback from assigned Influencers regarding the quality of solutions, services, and engagement, which will be recorded on the CRM.

📌 AGM Specifications (Delhi)
🏢 Merino Group
📍 Delhi