Description :

- Principal TASKS & Responsibilities: Scan & analyse the IPM in terms of various therapies, customer segments and the dynamics affecting the market in the medium to long termRecommend various alternate approaches in addressing the market in terms of entry into various therapy brackets speciality segments for better evolution index in line with the vision for the division / organisation and get approvals of senior leadership teamPrepare and Deploy effective Marketing Mix for the business and implement the sameDeliver and deploy high quality project leads through superior marketing strategies & tactics 2. Design and Implementation of Marketing StrategiesAnalyze market condition and forecast sales and market share.Continually providing customer feedback and high level view of the market through long term, short term, and medium plans.Design appropriate Marketing Strategies for the division as a whole and the various therapy segments with periodical focus with an objective of better evolution index for each brand franchise / therapySustain the focus on performance of well-established brand equities through effective strategies and successful launch of line extensions.Evaluate investments through ROI analysis.Implement innovative and creative business solutions to grow market / prescription baseDevelop aggressive growth paths for secondary brands with an objective of achieving market leadership in JOB DESCRIPTION various therapy segments whilst hiving off low contributors with low GCDeploy effective pricing strategies for improving the GC / Profitability of each brand franchiseManage the entire portfolio at various lifecycle stages of BCG matrixDesign and implement integrated marketing communication to each customer segments through Field ForceDeploy effective customer segmentation and product differentiation strategiesEffective implementation of Marketing strategies through FF and support through joint field work by self and entire marketing team 18-20 days FW in a Quarter.Train the FF in effectively implementing marketing campaigns/ promotional themesConstant monitoring of the effectiveness of implementation and improve at critical mile stones 3. Customer Development / Market DevelopmentDeploy effective KOL strategy and oversee implementation of the same whilst developing own KOLs (min 20- 25).Participate in various customer forums for influencing key drivers / decision makers in high priority segmentsUnderstand and constantly update the various initiatives by competitors and ensure mechanisms to ward off threats 4. Team LeadershipProvide leadership and direction to a team of therapy heads (GPMs) and Product Managers & ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the division 5. Budgetary Controls:Cost and profit management through effective and productive management of operational activities.Careful allocation of financial resources to achieve maximum output from the investmentEnsure a robust supply chain mechanism to maintain stipulated inventory holdings

📌 Assistant General Manager (Bhat)
🏢 Cadila Pharmaceuticals
📍 Bhat