PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
First-principle problem solver who is passionate about problem solving with the help of data. Deep functional knowledge in the performance marketing space is a plus.
You’ll own the growth marketing for multiple areas within a broader function in PhonePe. You’ll get to interact with some of the smartest professionals that the country has to offer and get exposure to all facets of building a product and at scale.
In this role, you’ll be working for our Performance Marketing Team. Own the entire acquisition strategy and marketing activities. The function is responsible for driving performance marketing activities through various channels - Google Adwords, Facebook Manager, Preburn Partnerships and Networks.



Collaborate with analytics, marketing product, design, compliance & finance functions on a regular basis to ensure end to end planning, reporting, management & execution.
Solution should be realistic along with ROI and impact analysis.
Be able to influence stakeholders across various functions to drive initiatives & data driven decision making
Be an integral part of the pod strategy and go beyond being a marketing counterpart Qualifications

Engineering or MBA graduate from Tier 1 college
2 to 6 years of experience in performance marketing or any analytical roles
Basic understanding of data structure, storage and flow across engineering systems in order to be able to manage product integrations and raise appropriate requests with analytics
Understanding of performance marketing principles, law of diminishing return and elasticity.
Understanding of A-B frameworks & time series analysis
Experienced in running Google Ads, Facebook Ads Manager, IOS search Ads is preferred
Experienced in using third party attribution tool such as Appsflyer/Singular/Adjust (any one) is preferred
Experience in Affiliate Marketing & ad fraud prevention is a plus

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Advantages - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

📌 Head of Digital Marketing, Full Time (Bengaluru)
🏢 PhonePe
📍 Bengaluru