PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen . With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India's first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP's mission to deliver quality, creativity, and care to millions of consumers. As Manager - Influencer Marketing you will own end-to-end influencer campaigns for mCaffeine across Body, Face & Hair Care. This role sits at the intersection of creator strategy, content, and performance — driving brand presence through influencers and translating it into real revenue.

Own full campaign lifecycle — strategy, execution, reporting.
Build campaigns across Instagram, YouTube & emerging platforms.
Build and maintain long-term relationships with creators, fostering genuine brand affinity.
Content Strategy & Briefing:




Write insight-led briefs that translate brand goals into creator content.
Collaborate on hooks and write scripts for influencers to drive on-brand, high-performing content.
Performance & ROI:
Identify top content; work with performance team to scale via paid ads.
Optimise budget allocation across tiers and platforms from data.
Lead in-house team and external agencies / talent partners.
Set KPIs, review performance, and drive accountability.
Partner cross-functionally with content, performance, brand, and product.

3–5 years in influencer marketing — D2C, beauty, or personal care preferred.

- Experience managing and growing a team of influencer executives.
- Data-driven mindset — dashboards, reports, performance optimisation.
- Deep understanding of Meta Ads for content boosting (dark posts, whitelisting).
- Solid briefing and communication skills — brand vision → creator language.

Fast-growing D2C brands with high ownership and growth potential.
Brands loved by millions of Gen Z and Millennial consumers.

📌 Head of Marketing - Full Time (Mumbai)
🏢 Mcaffeine
📍 Mumbai