You will own and drive the storefront experience for Crazy Domains, Vodien and BigRock, and support the wider Digipac group of brands.
Our brands sit across a mix of platforms including WordPress, Adobe Experience Manager and our own in-house stack, with control panels managed separately. A significant part of this role is bringing a coherent roadmap, one standard of experience and one testing discipline across all of them, while respecting where each brand needs to be different.

Targets are agreed by brand at the start of each financial year with the eCommerce and brand leads. Improve visit to cart and cart to purchase across priority funnels for each brand.
Own the onsite levers that move both, including merchandising, pricing presentation, bundling and upgrade paths.

Experience and performance
Site performance. Page load and Core Web Vitals on key templates, with particular attention to mobile.
Experience quality. Consistency across brands. A shared component and experience standard applied across the portfolio, so that a fix or a win on one brand can be reused rather than rebuilt.

Delivery against Strategi Project. Own and deliver platform support where applicable for strategic global projects such as brand migrations and consolidations

Build, maintain and track the storefront and control panel roadmap across Crazy Domains, Vodien, BigRock and the Digipac brands, keeping it continuously aligned with business strategy and with the commercial priorities of each brand.
Manage the execution of storefront and customer panel driven marketing, UX and product initiatives from idea through to live.
Run a continuous onsite testing program, using tools like Google Analytics, Hotjar, Optimizely and other forms of customer insight, and turn what you learn into a prioritized backlog rather than a folder of results.
Create PRDs, user stories and acceptance criteria, and build wireframes and high level mockups in Figma alongside our Design team to define desired outcomes.
Make and manage day to day content, layout and campaign updates on our WordPress properties, and scope and brief larger changes to engineering for our AEM and in-house stacks.




Actively participate in and represent marketing in weekly project grooming, sprint planning and release readiness in Jira.
Proactively manage all relevant stakeholders including senior management, building consensus and commitment to project outcomes.
Work with brand and marketing leads across the portfolio to sequence competing requests into a single roadmap, and be comfortable explaining why something is not being built this quarter.
Partner closely with Analytics and BI teams to evolve our understanding of performance across eCommerce.
Collaborate with marketing, sales and support teams on go to market planning for products and campaigns.
Data and analysis
Monitor, report and find ways to improve platform performance across brands and funnel steps.
Work with the BI team to build visibility for key platform metrics, including dashboards that let brand teams self serve.
Investigate anomalies and conversion drops quickly, and separate a tracking problem from a real experience problem.
Analyze data from internal and external sources to develop strategies and define platform objectives.
Leverage data and insight to continually optimize and maximize the value of our platform and processes.
Seven or more years in eCommerce, conversion rate optimization, digital product or web experience roles, ideally across multiple brands or markets.
A keen eye for good design and a solid understanding of user experience.
Data driven, but able to make a judgement call when the data is thin or the sample is small.
Hands on experience with Figma and Jira. Comfortable working directly in AEM/WordPress (or have the willingness to learn this). You should be able to make and QA basic content,



layout and template updates yourself without waiting in a development queue. Experience with Adobe Experience Manager or a similar enterprise CMS is a strong advantage.
A working understanding of HTML, CSS and JavaScript. You will not be asked to ship production code.
Experience with analytics and experimentation tooling such as Google Analytics, Hotjar, Optimizely and similar. You will be responsible for driving the right kind of reporting setup required to measure performance in the areas you are responsible for.
Experience working in an agile organization or with cross functional teams.
You have audited the storefronts across brands, established a clean baseline for conversion, attach and performance, and shipped a first set of quick wins.
A prioritized storefront roadmap is agreed with brand and engineering leads, a regular testing cadence is running, and reporting is in place that everyone trusts and uses.
Measurable improvement against your conversion, attach and performance targets, a shared experience standard applied across brands, and a healthy backlog of tested, evidenced ideas ready for the following year.

You can feel like a Newfolder in a work-from- home, hybrid, or work-from-the-office environment.
Work-life balance . We're proud of our culture of diversity and inclusion. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
We have partnered with some of the best insurance providers to provide you excellent Health Insurance options, Education/ Certification Sponsorships to give you a chance to further your knowledge, Flexi-leaves to take personal time off and much more. Building a community one domain at a time, one employee at a time.
All our employees are eligible for a free domain and WordPress blog as we sponsor the domain registration costs.
Where can we take you We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers.

📌 Head of Ecommerce - WFH (Mumbai)
🏢 Newfold Digital
📍 Mumbai