Experience

1 - 3 years

Key Roles And Responsibilities

Brainstorm and execute digital strategy (Social, Email, ORM etc)

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Create monthly/weekly reports for management

Social media

Responsible for managing and expanding social media management and marketing strategies (focusing on LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.)

Design, build and maintain our social media presence

Coordinate with content writer to manage and oversee social media content

Measure and report performance of social media activities and assess against goals

Stay up to date with the latest social media best practices and technologies

SEO

Reviewing and analysing websites for areas that can be improved and optimized

Evaluate key metrics to increase our website traffic, search words/keywords, and target audience

Knowledge of technical aspects of search engines,



crawling, indexing and search algorithms would be an added advantage

Conduct keyword research and create and refine lists of targeted search terms

Complete technical and on page audit on regular basis

Developing link building strategies

Content recommendations, keyword research for all content activities

Knowledge and experience of working with tools like Google Search Console, Google Analytics, Tag Manager, SEMRush, Ahrefs, Screaming Frog, etc.

Email marketing

Manage and execute email marketing campaigns effectively

Should be aware of the best practices of email marketing

ORM

Interact with comments on social media

Manage third party business reviews/rating platform

Skills: social media,digital marketing,email marketing,keyword research

📌 Digital Marketing Manager - Websites & SEO (Pune)
🏢 PaperTrue
📍 Pune