You come up with creative ideas and decide what ads get made for fashion brands, helping them scale to ₹1 Cr a month on Meta. You turn customer insight and ad data into briefs that our editor produces and the Media Buyer launches. You’re judged on how your creatives perform: hook rate, CTR, CPA and ROAS. You sit in a pod led by the Client Success Manager. You need 1–4 years of experience, strong thinking skills and creative taste.
Attitude filter
- Taste backed by data: You trust your eye, then let the numbers decide which idea wins.
- Curiosity about customers: You dig into reviews, comments and competitor ads to find what makes people buy.
- Speed and volume: You ship many tests fast instead of polishing one idea for weeks.
- Coachability: You take feedback on a brief without defending it.
- Ownership: When a creative flops, you work out why and fix the next one.
Bad fit if you
- Care more about making beautiful ads than ads that sell
- Get attached to your ideas and struggle to kill them
- Avoid looking at ad performance numbers
- Need detailed direction before you can start a brief
- Would rather perfect one creative than test ten
Responsibilities
- Research each brand’s customers, reviews and competitors (including the Meta Ad Library) to find new angles and hooks
- Write transparent briefs and scripts for statics, UGC and video ads
- Agree briefs with the Client Success Manager and hand them to the editor with a deadline
- Check every creative before launch so nothing goes live with a typo or a weak hook
- Review creative performance with the Media Buyer and decide what to iterate, scale or kill
- Keep a running log of winning hooks, angles and formats for each brand
- Hit your weekly target for creatives briefed and launched
- Get scored on your numbers every Saturday and act on the feedback
What you get
- Pay: ₹15,000–30,000 a month, based on your interview
- Hours: 10 AM–6 PM, 6 days a week
- Location: Gurugram, hybrid
Share 2–3 ads, briefs or scripts you’ve written. Your ad work matters more than your degree.